Marketing Co-Op Intern
About The Position
We are seeking a motivated and analytical Marketing Co-Op to support our strategic initiatives through primary and secondary market research. This role will contribute directly to identifying new market segments, understanding customer needs, and informing growth strategies across our product portfolio. In addition to supporting ongoing projects, you will lead a capstone research project aimed at identifying new market opportunities and presenting actionable insights to senior leadership. This is an excellent opportunity to gain hands-on experience and contribute to impactful projects within a division of a market-leading Fortune 300 organization.
Requirements
- Strong analytical and critical thinking skills.
- Excellent written and verbal communication.
- Proficiency in Microsoft Excel, PowerPoint, and data visualization tools.
- Detail-oriented with a passion for uncovering insights.
Nice To Haves
- Currently pursuing a master’s degree in Marketing, Business, Economics, or a related field.
- Prior internship or project experience in market research or strategy is advantageous.
- Minimum cumulative 3.0 GPA.
Responsibilities
- Conduct primary research through surveys, interviews, and field studies to gather customer insights.
- Perform secondary research using industry reports, databases, and academic sources to analyze market trends and competitive landscapes.
- Support segmentation analysis across multiple levels (e.g., industry verticals, application types, geography, customer profiles).
- Assist in synthesizing research findings into actionable insights and presentations for internal stakeholders.
- Collaborate with cross-functional teams including Product Management, Sales, and R&D to align research with business objectives.
- Maintain organized documentation of research sources, methodologies, and findings.
Benefits
- Hands-on experience in strategic marketing within a technical B2B environment.
- Exposure to real-world market segmentation and growth strategy development.
- Mentorship from experienced marketing professionals.
- Opportunity to contribute meaningfully to high-impact projects.
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What This Job Offers
Job Type
Part-time
Career Level
Intern
