Marketing Cloud Engagement Specialist

Batteries Plus, LLC•Hartland, WI

51d

About The Position

At Batteries Plus, our people are what power us. As a Marketing Cloud Engagement Specialist, you'll bring data, technology, and creativity together to deliver impactful customer experiences. You'll manage marketing automation within Salesforce Marketing Cloud-executing campaigns, building personalized journeys, and optimizing engagement to drive customer retention and sales growth.

Requirements

Bachelor's degree in Marketing, Communications, Information Systems, or a related field.
2+ years of experience in digital marketing or marketing automation, preferably using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
Strong understanding of audience segmentation, automation, and campaign analytics.
Highly organized, detail-oriented, and able to manage multiple priorities.
Strong written and verbal communication skills with a collaborative approach.

Nice To Haves

Salesforce Marketing Cloud Email Specialist certification preferred.
Working knowledge of HTML/CSS for email formatting preferred.
Analytical mindset with the ability to interpret data and optimize performance.

Responsibilities

Build, test, and deploy B2B marketing campaigns in Salesforce Marketing Cloud, including email sends and automated journeys.
Create and maintain landing pages and data-capture forms to support lead generation and customer engagement.
Manage all aspects of campaign execution, including audience selection, content setup, QA, deployment, and performance tracking.
Maintain campaign calendars to ensure alignment with promotional priorities and brand initiatives.
Develop automated customer journeys that enhance lifecycle engagement and retention.
Build and optimize dynamic audience segments using data extensions, filters, and SQL queries.
Partner with CRM and Data teams to improve targeting accuracy and maintain clean customer data.
Monitor and analyze campaign performance metrics and provide insights for optimization.
Support A/B testing to refine messaging, timing, and segmentation strategies.
Ensure all communications comply with CAN-SPAM, TCPA, and data privacy regulations.
Collaborate with Marketing, Creative, Merchandising, and eCommerce teams to ensure messaging consistency across digital touchpoints.
Partner with IT to troubleshoot system issues and improve platform capabilities.
Support broader CRM and omnichannel initiatives through list management, automation support, and reporting.