Marketing Campaign Manager

Opus 2 • Kansas City, KS

16h

About The Position

The Marketing Campaign Manager is responsible for planning, managing, and executing integrated marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, operations, product and client success teams to drive revenue and achieve our goals. What you'll be doing Grow new lead and sales qualified opportunity volume through the execution of an integrated marketing plan for the North America software business. Organize and lead execution of an outbound marketing plan that drives performance .and meets goals, employing a variety of marketing strategies and vehicles to engage our target account list. Lead ABM execution to ensure coverage across target accounts, aligning with sales. Collaborate with content and design to develop engaging content relevant to the target audience. Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, round tables, webinars, email, social, conferences, digital ads, content and other activities. Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion. Represent Opus 2 with industry agencies, associations and special interest groups. Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

Requirements

• Experience leading client acquisition programs in SaaS.
• Expert at developing and executing marketing plans and campaigns.
• Proven track record of achieving ROI through optimization of large-scale marketing campaigns.
• Is a strong, decisive project manager able to multitask and prioritize concurrent projects.
• Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed.
• Holds a bachelor’s degree in marketing, business or a related field or has equivalent work experience.

Responsibilities

• Grow new lead and sales qualified opportunity volume through the execution of an integrated marketing plan for the North America software business.
• Organize and lead execution of an outbound marketing plan that drives performance .and meets goals, employing a variety of marketing strategies and vehicles to engage our target account list.
• Lead ABM execution to ensure coverage across target accounts, aligning with sales.
• Collaborate with content and design to develop engaging content relevant to the target audience.
• Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, round tables, webinars, email, social, conferences, digital ads, content and other activities.
• Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion.
• Represent Opus 2 with industry agencies, associations and special interest groups.
• Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

Benefits

• 401k contribution.
• 21 days annual holidays, flexible working, and length of service holiday entitlement.
• Loyalty Share Scheme.
• Healthcare, Dental and Vision Insurance.
• Life, short-term and long-term disability Insurance.
• Calm and Mindfulness sessions.
• A day of leave to volunteer for charity work.
• Accessible and modern office space.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager