Marketing Campaign & Lead Management Specialist

Biamp • Beaverton, OR

2d

About The Position

The Marketing Campaign & Lead Management Specialist plays a critical role in supporting revenue growth by managing inbound leads, executing email campaigns, and ensuring accurate lead flow through the marketing and sales funnel. This position serves as a key connector between marketing and sales, ensuring that leads are properly qualified, routed, nurtured, and tracked. The ideal candidate combines strong communication skills with attention to detail and hands-on experience using marketing automation and CRM platforms.

Requirements

• Bachelor’s degree in marketing, communications, or business administration or the equivalent combination of education and experience
• 1-3 years of experience in B2B marketing, marketing operations, or lead management
• Experience with marketing automation and CRM platforms (HubSpot and Microsoft Dynamics preferred)
• Strong written communication skills with demonstrated experience drafting marketing emails
• Detail-oriented with excellent organizational skills
• Ability to manage multiple campaigns and deadlines simultaneously
• Strong cross-functional communication skills and customer-first mindset
• Ability to work in a fast-moving, changing growth environment

Nice To Haves

• Experience in AV, IT, technology, or architecture industries a plus

Responsibilities

• Evaluate, qualify, and route inbound leads generated through marketing programs including web forms, trade shows, webinars, email campaigns, and digital advertising
• Ensure timely follow-up and smooth handoff of qualified leads to sales and channel partners
• Maintain accurate customer and prospect data within HubSpot and Microsoft Dynamics CRM
• Monitor lead lifecycle stages to ensure proper attribution and pipeline movement
• Act as the primary liaison between marketing, sales, and channel representatives regarding inbound leads
• Draft and edit marketing emails including product announcements, nurture campaigns, trade show follow-ups, and promotional programs
• Build and execute email campaigns in HubSpot, including segmentation, personalization, and testing
• Support campaign setup including landing pages, forms, tracking links, and reporting
• Assist in optimizing nurture flows and improving engagement metrics
• Collaborate with marketing managers to support integrated campaign execution across digital channels
• Monitor campaign and lead performance metrics and provide insights for optimization
• Identify opportunities to improve lead routing, scoring, and lifecycle workflows
• Ensure compliance with data management best practices

Benefits

• Medical, Dental, and Vision
• 3 weeks annual PTO and 9 paid holidays
• 401(k) + matching
• Employer-paid base life insurance, short, and long-term disability
• Health savings accounts (with Biamp contribution) and flexible spending accounts
• Tuition reimbursement
• Charitable donation matching
• Discretionary profit-sharing
• Referral bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level