Marketing Campaign analyst

Redolent•San Bruno, CA

3d•Onsite

About The Position

This role focuses on performing root cause analysis for marketing campaign implementation issues, educating internal teams and partners on product functionality, and collaborating with various engineering and product teams. The analyst will define processes for feature requests and bugs, prioritize items with business and engineering teams, track handoffs, and keep stakeholders informed with status updates. The role also involves holding teams accountable, escalating issues as needed, and demonstrating strong problem-solving and triage skills.

Requirements

Prior experience in the realm of digital marketing in at least one of the following – Providing operational and campaign execution for Marketing emails, Providing operational and execution support in the implementation of tags, pixels, cookies on a site to enable marketing campaigns, Providing operational and execution support in data systems such as Customer Data Platform (CDP) or CRM system, Providing operational and execution support in configuring systems and tools to run promotions, affiliate partnerships.
Significant experience in a software environment implementing/supporting complex, multi-tiered enterprise software applications
Highly organized, curious, and interested in learning new technologies
Demonstrates awareness and commitment to customer satisfaction
Worked in a technical project management role recently (within the past 5 years) that was working with business enterprise customers
Has held a role that required at least 20% of their time to be spent problem solving with data
Ability to multi-task and work through problems independently
Excellent Communications skills (written & verbal)

Responsibilities

Performing root cause analysis on campaign implementation issues with the goal of enabling both peers and marketers to grow their knowledge of the product.
Educating internal teams and partners on specific product functionality required to resolve their issues.
Working collaboratively with Application and Systems engineering team members and members of other teams such as product management, engineering, security and infrastructure.
Define a process of taking feature requests/bugs from various teams (Glass, W+, Ops)
Work with business, engineering ,and external teams to ensure all items are prioritized.
Track handoffs from one team to another team
Keep stakeholders informed with meaningful status remarks.
Track write what specific was completed and what else needs to be done, reasons for delay if necessary.
Hold people/teams accountable
Ability to gently escalate as appropriate
Ability to triage and problem solving