Marketing Campaign Analyst
About The Position
The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi-touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers. Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns. The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting. The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar. They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions. The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.
Requirements
- This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position.
- Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.
Responsibilities
- Supports the development, execution, measurement and refinement of multi-channel, multi-touch marketing campaigns.
- Partners with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.
- Develops the requirements for marketing campaigns.
- Creates targeted segments and models.
- Identifies key metrics used to evaluate performance of campaigns.
- Identifies opportunities to optimize marketing campaigns.
- Sets pre-campaign analytics objectives and develops audiences and targeting.
- Designs, coordinates, and schedules multi-channel, multi-touch campaigns.
- Maintains the marketing calendar.
- Provides comprehensive performance measurement of campaigns.
- Performs mid-campaign adjustments and refinements.
- Reports on return on investment and lifetime value contributions.
- Assists with the adoption of new campaign or customer relationship technologies within our digital experience platform.
Benefits
- Competitive compensation
- Comprehensive benefit plans
- Continuing education and advancement opportunities
- Medical: Multiple plan options.
- Dental: Delta Dental or reimbursement account for flexible coverage.
- Vision: Affordable plan with national network.
- Pre-Tax Savings: HSA and FSAs for eligible expenses.
- Retirement: Competitive retirement package to secure your future.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
