Marketing & Buyer Engagement Specialist

Americas Auto Auction West Michigan Inc•Leighton Township, MI

About The Position

We are seeking a motivated and detail-oriented Marketing & Buyer Engagement Specialist to support our growing team. This role is ideal for someone who enjoys a mix of creative marketing work and direct communication with customers. The ideal candidate will be skilled in creating eye-catching flyers, making outbound calls, and building strong relationships to drive buyer participation and engagement.

Requirements

Previous experience in marketing, customer service, or sales preferred
Strong communication skills (both phone and written)
Comfortable making a high volume of outbound calls
Experience with flyer creation tools (Canva, Adobe, etc.) is a plus
Organized, self-motivated, and able to multitask
Ability to build rapport quickly and maintain professional relationships

Nice To Haves

Creative mindset with attention to detail
Confidence speaking with customers over the phone
Basic understanding of marketing strategies and customer engagement
Experience in automotive, auction, or sales environments is a bonus

Responsibilities

Design and distribute marketing materials such as flyers, email campaigns, and promotional content
Make outbound calls to buyers to promote upcoming sales, events, and opportunities
Build and maintain relationships with new and existing buyers
Increase buyer engagement through consistent communication and follow-ups
Assist in developing and executing marketing campaigns to drive attendance and participation
Track outreach efforts and report on engagement results
Collaborate with internal teams to ensure consistent messaging and branding