Marketing & Business Development Liaison

PACS

5d•Onsite

About The Position

This is a dynamic, relationship-driven role for someone who enjoys a fast-paced environment, connecting with people, creating opportunities, and making things happen. We are looking for someone who can work independently, take ownership of projects, bring new ideas to the table, and also jump in wherever the team needs support. The ideal candidate will serve as a trusted partner to the Director of Business Development, helping to divide and conquer the many moving pieces of facility marketing and business development.

Requirements

Ability to maintain all required continuing education
Must be 18 years of age or older
Clear Cisive Background Check- last 7 years reviewed
Must meet the general health requirements set forth by the policies of this facility, which include a physical examination and 2-step PPD or equivalent.
While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear
Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.
Compassion for a vulnerable population and willingness to advocate for patients
Understanding of Patient Rights
Must have patience, tact, a cheerful disposition and enthusiasm, as well as the willingness to handle difficult residents.
Must not pose a direct threat to the health or safety of other individuals in the workplace.
Must be able to cope with the mental and emotional stress of the position.
Proactive and self-motivated
Creative and comfortable generating new ideas
Highly personable and relationship-oriented
Organized and able to manage multiple priorities
Comfortable working in a fast-paced environment
Flexible and willing to wear many hats
Able to work independently while also being a strong team player
Comfortable taking direction and following through on delegated tasks
Positive, energetic, and someone who naturally brightens the room
Professional and confident when interacting with healthcare professionals, residents, families, staff, and community partners
Must possess, as a minimum, A Bachelor’s Degree from an accredited college/university, or equivalent. (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from managers and employees.
Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Proficient in the Microsoft Suite products.

Nice To Haves

Experience with Point Click Care is preferred
Clinical experience is not required. However, the successful candidate must be comfortable learning and reviewing basic clinical information contained within referrals and communicating appropriately with the clinical and admissions teams.

Responsibilities

Develop and maintain strong relationships with hospital case managers, social workers, discharge planners, physicians, assisted living communities, and other referral partners.
Conduct hospital visits, bedside visits, referral follow-up, and other activities designed to strengthen relationships and increase referral conversion.
Review and assist with responding to referrals as appropriate, while communicating effectively with the clinical and admissions teams.
Identify and develop new referral and community partnership opportunities.
Represent the facility at vendor fairs, networking events, community events, and other outreach opportunities.
Support facility marketing initiatives including social media, newsletters, promotional materials, events, and other creative projects.
Assist with tours, admissions, and other facility needs when appropriate.
Collaborate with the Director of Business Development to execute marketing strategies and initiatives designed to achieve and sustain 95%+ occupancy.
Take ownership of assigned projects while remaining flexible and willing to assist with delegated priorities.
Bring forward new ideas, identify opportunities, and proactively look for ways to improve the facility’s visibility, relationships, and overall success.
Serve as a positive and enthusiastic representative of Whitehall Borough Post Acute both inside and outside of the facility.