Marketing Budget Analyst

Holland & Knight LLP•Tampa, FL

6d•Onsite

About The Position

The Marketing Budget Analyst manages the tracking and optimization of the firm’s marketing and business‑development budget. The role supports strategic decision‑making by providing accurate forecasting, financial analysis, and transparent and accurate reporting. This position works closely with the Marketing & Business Development team, Finance, and practice leadership to ensure that marketing investments align with firm priorities and client‑development goals.

Requirements

Experience managing budgets in a professional‑services environment.
Knowledge of or ability to learn Microsoft Office Suite, or Microsoft 365.

Nice To Haves

Experience in a law firm or partnership‑based organization.
Knowledge of CRM, marketing automation, and event‑management platforms (e.g., Emburse).
Understanding of legal‑industry marketing, sponsorships, and business‑development processes.

Responsibilities

Partner with Senior Manager to develop and track of the annual marketing budget in partnership with Marketing leadership, practice groups, and Finance.
Monitor spend across campaigns, events, sponsorships, technology platforms, and vendor contracts.
On a monthly basis, collaborate with Marketing team to review budget and reconcile and take corrective action, as needed.
Manage expense reimbursements, invoices, and purchase orders.
Produce monthly and quarterly budget reports with insights on trends, ROI, and resource allocation.
Analyze historical spend to inform forecasting and scenario planning.
Evaluate the cost‑effectiveness of marketing channels, tools, and external vendors.
Partner with Marketing & Business Development teams to assess the budgetary impact of sponsorships, conferences, client events, and thought‑leadership initiatives.
Ensure compliance with firm policies, procurement guidelines, and financial controls.
Identify opportunities to streamline workflows, reduce costs, and improve transparency.
Maintain documentation of budget assumptions, methodologies, and reporting standards.
Serve as a resource for the Marketing team and firm-wide departments on expense best practices related to budget spends.
Provide training on use of marketing tracking systems and develop and maintain QRGs and other materials to reinforce proper use of system.
Expected to maintain a regular and predictable work schedule and full attention to and engagement in work activities on behalf of the firm during business hours unless otherwise approved or required by applicable law.
Special projects and duties as assigned.

Benefits

comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners
life and AD&D insurance
short and long term disability insurance
tax-advantaged accounts for health care expenses, including FSAs and HSAs
FSAs for dependent care
health advocacy services
behavioral health and counseling resources for all family members
401(k)
profit sharing
backup dependent care
senior care planning support
resources for individuals with development disabilities and their caregivers
paid holidays and other paid time off, including paid leave for new parents