Marketing & Branding Specialist

Salt Lake County • Salt Lake City, UT

13d • Onsite

About The Position

Develops and coordinates Clark Planetarium's marketing, branding, and graphic design initiates that promote programs, shows, exhibits, events, and institutional identity. Serves as both a strategic marketer and hands-on designer, ensuring visual and messaging consistency across digital, print, and on-site platforms.

Requirements

• Bachelor's degree from an accredited college or university in marketing, communications, graphic design, or a closely related field; plus, one (1) year of directly related experience; OR an equivalent combination of related education and experience.
• Knowledge of: Museums and Cultural organizations and their functions
• Marketing principles and best practices, including audience engagement, campaign planning, and brand development
• Graphic design principles such as layout, typography, color theory, and visual hierarchy
• Brand standards and the application of consistent visual and messaging identity across multiple platforms
• Print production processes, file preparation, and working with vendors for professional printing
• Non-profit management
• Customer service skills
• Communication and public relations methods and techniques
• Project coordination practices, including managing timelines, priorities, and multiple concurrent projects
• Skills and Abilities to: Demonstrated proficiency with industry-standard design software (e.g., Adobe Creative Cloud: InDesign, Illustrator, Photoshop)
• Experience creating engaging marketing content for digital and print platforms, including social media, web, email, and signage
• Communicate effectively, utilizing strong written, visual and verbal communication skills with attention to detail and brand consistency
• Work effectively with computer software related to job-specific duties (MS Office, Adobe, donor software, social media platforms, etc.)
• Ability to manage multiple projects simultaneously, meet deadlines, and work independently as well as collaboratively
• Organize workloads and prioritize tasks to adhere to deadlines
• Understand, implement, and follow policies and procedures
• Demonstrate flexibility with assignments, environments, and co-workers
• Professionally represent the organization both externally and internally
• Operate standard office equipment (scanner, printer, computer, iPad, etc.)

Responsibilities

• Plans, develops, and produces creative and engaging marketing and branding materials—including graphics, layouts, and messaging—that support Clark Planetarium’s programs, exhibits, events, and institutional goals
• Assists in developing annual and long-term marketing and branding strategies for the organization.
• Maintains and applies brand standards across all marketing and communication channels to ensure a cohesive and recognizable visual identity
• Leads groups and committees in support of marketing and branding events and goals.
• Designs and prepares print and digital assets such as advertisements, posters, social media graphics, email visuals, signage, and promotional collateral.
• Oversees assigned temporary staff.
• Enhances day-to-day operations and streamlines workflows to improve efficiency and effectiveness.
• Collaborates with internal teams to translate program goals and audience needs into effective marketing campaigns
• Assists with campaign tracking, asset organization, and documentation to support evaluation and continuous improvement
• Collaborates with key staff to support the membership programs at the Planetarium
• Coordinates both quantitative and qualitative market research projects
• Works with key staff to develop and assess ideas for marketing and branding proposals.

Benefits

• Retirement options for hybrid pension/401(k) or 401(k) only with 10% contribution
• Medical coverage including a 100% county paid premium option-Dental and Vision coverage including coverage for adult designees
• Health Savings account with a county contribution up to $1200/year, Flexible Spending Account
• 100% county-paid Long-Term Disability and Short-Term Disability option
• Onsite medical clinic, hospital insurance, pet insurance auto and home insurance and discounts at County facilities.
• 12 Holidays, up to 24 vacation days, 12 sick days and one personal day every year

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees