Marketing Brand Manager

Abbott • Lake Forest, IL

1d • $113,300 - $226,700 • Onsite

About The Position

Abbott's Molecular Diagnostics division is seeking a Marketing Brand Manager to join our team in Lake Forest, Illinois. This position is fully on-site. Our Infectious Disease Diagnostics business delivers best-in-class innovative testing solutions for people around the world, providing answers to life's most critical health decisions. Through accessible molecular-based solutions, we help people live fuller, healthier lives. As the Marketing Brand Manager, you will lead branding and communications initiatives across multiple channels, partnering closely with Global Strategic Marketing and Global Market Development teams to develop and execute strategic marketing programs that drive business objectives and strengthen brand presence globally.

Requirements

• Bachelor's degree or an equivalent combination of education and work experience.
• Minimum of 7 years of related work experience with a comprehensive understanding of the specified functional area.

Nice To Haves

• Experience in healthcare, diagnostics, or medical device industries preferred.
• Proven track record of developing and delivering successful, measurable, multi-channel marketing campaigns that enable sales success.
• Strong knowledge of SEO, SEM, and social media best practices.
• Experience with: Adobe Illustrator, Adobe Photoshop, Adobe XD, Adobe After Effects, Adobe InDesign, Adobe Creative Suite, Figma, WordPress, PowerPoint.
• Proficiency with Microsoft Office, including Word and PowerPoint.
• Knowledge of regulatory requirements and company policies.
• Experience with: Advertising and social media concept development/design, Motion graphics, HTML/CSS fundamentals, UI design, Brand identity development, Print design.
• Strong leadership skills, including the ability to establish goals, provide positive and constructive feedback, build positive relationships, and drive business results.
• Experience working within a cross-functional B2B environment.
• Ability to travel up to 10% and/or as business needs require.

Responsibilities

• Manage, plan, and implement branding and communications projects across advertising, promotional programs, trade shows, digital channels, and mobile communications.
• Develop product promotion plans in collaboration with Product Marketing and Global Market Development teams.
• Plan, create, and produce marketing materials, advertising campaigns, sales promotions, and digital tools in collaboration with Product Marketing that support brand strategies and marketing objectives.
• Serve as a brand champion, ensuring all communications are consistent and accurately support brand strategy.
• Provide channel strategy expertise and recommend the most effective deployment of assets and materials to achieve marketing objectives.
• Provide graphic design support to the marketing team.
• Coordinate and support global branding and marketing efforts as the central hub within the marketing organization.
• Initiate and manage project schedules and key milestones.
• Establish priorities for individual and project assignments.
• Create and manage the annual communications plan.
• Deliver projects and marketing campaigns on time and within budget.
• Manage vendor agreements and oversee deliverables to ensure alignment with defined business objectives.
• Partner closely with Product Management to develop communication objectives and strategies.
• Determine and manage project budgets and production schedules.
• Champion the Abbott brand across all materials, ensuring alignment with corporate brand standards.
• Manage and governance internal approval process of promotional assets across channels and ensuring meeting company standards and countries-specific requirements including: Veeva, Quality Management Systems (QMS), and Other regulatory requirements.
• Comply with U.S. Food and Drug Administration (FDA) regulations, company policies, operating procedures, processes, and assigned responsibilities.
• Maintain positive and collaborative relationships with employees, customers, contractors, and vendors at all organizational levels.

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level