Marketing Brand Manager

Texas A&M University System • College Station, TX

1d • Onsite

About The Position

The Marketing Brand Manager is responsible for developing and executing marketing and communications initiatives that support organizational goals and enhance brand awareness. This position manages projects and strategic marketing campaigns, oversees content development and production, and creates clear, effective written communications for a variety of audiences. The Marketing Brand Manager collaborates with internal and external stakeholders to ensure brand consistency, support engagement efforts, and deliver high-quality marketing materials across multiple channels.

Requirements

• Bachelor’s degree in marketing, communications or related field.
• Five years of experience in communications, digital marketing or marketing field.

Nice To Haves

• Experience working with or for advertising agencies.
• Outstanding verbal and communication skills.
• Ability to effectively plan and execute short and long-term projects that make efficient use of resources, meet deadlines, achieve objectives and maintain morale among staff through the process.
• Strong project management skills with demonstrated experience across a broad array of marketing channels.
• Proven ability to work in email marketing, print materials, writing, social media management, web content management, publications and campaign management.
• Ability to communicate ideas and concepts clearly and effectively.
• Strong interpersonal and organizations skills.
• Ability to multi-task and work cooperatively with others.
• Strong written and verbal communication skills.
• Ability to make presentations of ideas.
• Strong initiative, commitment to lifelong learning and willingness to ask questions.
• Ability to bring fresh ideas, individual voice and enthusiasm to the team.
• Ability to balance multiple, simultaneous priorities while meeting deadlines.
• Exceptional time management skills.
• Ability to work as a motivated self-starter.

Responsibilities

• Facilitate all marketing and communication requests for MBA programs within Mays Business School.
• Act as primary contact for advertising agency initiatives for each individual MBA program.
• Develop brand strategies for each program and work with third-party agency to execute against each strategy.
• Act as liaison and point of communication for all marketing needs, proactively understanding upcoming events and initiatives.
• Works to assess needs, create a plan, communicate with relevant staff members, assign resources, communicate updates and changes, meet deadlines and evaluate project success post launch.
• Operate and understand the Mays Business School project management platform.
• Create and provide strategic direction on email campaigns in various email marketing platforms, facilitate website updates, assist with social media campaigns, monitor campaign performance, work in other content management systems.
• Collaborate with social team to monitor and deliver performance updates on advertising initiatives produced by the marketing team.
• Write and edit copy for social media posts, email campaigns, website updates and brochures for unit initiatives within Mays Business School.
• Research best practices to help maintain efficiency. Keep abreast of industry advancements and learning opportunities.

Benefits

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Free exercise programs and release time
• All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level