Marketing & Brand Designer

Harrisburg University • Harrisburg, PA

8d • $55,000 - $65,000

About The Position

The Marketing & Brand Designer is responsible for conceptualizing, developing, and executing creative strategies and visual communications that advance the University’s brand, enrollment, engagement, and institutional priorities. This role exercises independent judgment and creative discretion in translating marketing strategy and institutional messaging into compelling visual concepts and integrated campaign materials across digital and print platforms. Working under the direction of the Director of Marketing & Digital Experience and in close collaboration with Communications, this position leads the creative development of high-visibility campaigns and institutional initiatives while helping shape and maintain the University’s visual identity and brand standards.

Requirements

• Conceptualize and develop original visual solutions that support institutional marketing strategy, enrollment goals, and audience engagement.
• Lead creative direction and visual execution for integrated marketing campaigns and high-visibility institutional initiatives.
• Exercise independent judgment in the interpretation and application of University brand standards, visual identity, typography, layout, and storytelling approaches.
• Design and oversee the development of marketing and communications materials across digital, print, web, social media, advertising, and recruitment platforms.
• Collaborate with Marketing and Communications leadership to translate strategic priorities into compelling creative concepts and audience-focused messaging.
• Help define, evolve, and maintain the University’s visual identity, design systems, and brand consistency across channels and audiences.
• Evaluate creative effectiveness and recommend design approaches that strengthen engagement, user experience, and campaign performance.
• Manage multiple concurrent creative projects in a fast-paced environment while maintaining high standards for quality, innovation, and timeliness.
• Provide creative guidance and coordination with internal collaborators and external vendors to ensure alignment with institutional objectives and brand standards.

Nice To Haves

• Preferred experience with photography and media production, including capturing and editing visual content to support marketing, brand, social media, and recruitment initiatives.

Responsibilities

• Conceptualize and develop original visual solutions that support institutional marketing strategy, enrollment goals, and audience engagement.
• Lead creative direction and visual execution for integrated marketing campaigns and high-visibility institutional initiatives.
• Exercise independent judgment in the interpretation and application of University brand standards, visual identity, typography, layout, and storytelling approaches.
• Design and oversee the development of marketing and communications materials across digital, print, web, social media, advertising, and recruitment platforms.
• Collaborate with Marketing and Communications leadership to translate strategic priorities into compelling creative concepts and audience-focused messaging.
• Help define, evolve, and maintain the University’s visual identity, design systems, and brand consistency across channels and audiences.
• Evaluate creative effectiveness and recommend design approaches that strengthen engagement, user experience, and campaign performance.
• Manage multiple concurrent creative projects in a fast-paced environment while maintaining high standards for quality, innovation, and timeliness.
• Provide creative guidance and coordination with internal collaborators and external vendors to ensure alignment with institutional objectives and brand standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed