Marketing Automation Specialist

SAFE Credit Union•Folsom, CA

1d•$90,000 - $105,000•Hybrid

About The Position

The Marketing Automation Specialist is responsible for designing, executing, and optimizing automated marketing campaigns across multiple channels to enhance member engagement and drive business growth. This role focuses on building journeys, managing platform operations, and supporting cross‑channel marketing strategies. Working closely with the Marketing Automation Manager, the Specialist ensures campaigns are delivered accurately, efficiently, and aligned with strategic objectives. The position also supports A/B testing, campaign quality assurance, and performance optimization to deliver personalized, data‑driven communications throughout the member lifecycle.

Requirements

Bachelor’s degree in business, marketing, or a related field, and/or at least five years of related experience and/or training; or an equivalent combination of education and experience. Certification in marketing technology platform preferred.
Three years of experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, or Eloqua. Knowledge of email marketing best practices, including audience segmentation, lead generation, and website personalization strategies to drive engagement.
Familiarity with A/B testing and interpreting campaign performance metrics to inform future strategies.
Proficiency with marketing automation platforms, CRM systems, content management systems, and email service providers.
Experience managing journeys and multi-channel campaigns.
Established skills in navigating complex business issues and technical environments.
Experience with A/B testing, journey mapping, segmentation, and performance reporting.
Strong attention to detail, accuracy, and a detail-driven mindset.
Ability to perform multiple tasks in an efficient manner.
Ability to set priorities, meet deadlines, and complete projects in an organized and timely manner.
Excellent problem-solving skills.
Excellent verbal and written communication skills.
Highly organized, detail-oriented, and self-motivated.
Ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment.
Entrepreneurial mindset with a passion for innovation, testing and continuous learning.

Nice To Haves

Working knowledge of SQL preferred.

Responsibilities

Design, build, and deploy automated journeys, including email campaigns, lead scoring, and segmentation.
Execute multi‑channel campaigns across email, SMS, push notifications, and website personalization to drive engagement and conversions.
Provide strategic insight into digital marketing channel utilization (email, website, mobile app, etc.) to support lead generation and member engagement.
Monitor marketing automation platforms to ensure optimal performance and identify anomalies.
Troubleshoot technical issues and optimize campaign delivery performance.
Create and manage forms, landing pages, and website personalization elements.
Execute A/B testing to improve targeting and engagement.
Develop deployment strategies to ensure campaigns reach the right audience with the right impact.
Assist with list management, segmentation, and delivery optimization.
Collaborate on reporting dashboards and insights to improve campaign performance.
Partner with analysts to monitor campaign and channel performance, providing actionable recommendations.
Collaborate across marketing, retail, IT, and product teams to ensure smooth integration and retention strategies throughout the full member lifecycle.

Benefits

full medical, vision, dental, 401k matching, HSA, and FSA
training programs, workshops, and mentorship
Regularly acknowledging employee achievements and contributions.
options for remote work and flexible scheduling
inclusive, collaborative, and supportive work environment
Clear paths for career advancement and internal promotions.
healthy balance between professional and personal life
employees to make decisions and have autonomy in their roles
ERGs, YOUnity Council and a focus around diversity, equity inclusion and belonging
Promoting physical and mental health through wellness initiatives and resources.
leaders who inspire, support, and guide their teams effectively
sense of mission and aligning company goals with employees' personal values