Marketing Automation Specialist

Brady Corporation • Milwaukee, WI

50d

About The Position

Brady Corporation is looking for a Marketing Automation Specialist. As a
Marketing Automation Specialist, you will execute campaign creation, marketing
automation and customer segmentation to drive increased sales pipeline. You will
leverage your experience in marketing automation platforms to design and
implement automated workflows, identify in-market accounts and create customer
segmentation that can be used across channels. Your primary goal will be focused
on utilizing our marketing automation platform to manage complex, data-driven
marketing campaigns  to increase pipeline through lead identification and
conversion.

Requirements

• Marketing Automation
• CRM/CDP
• Selection
• Segmentation
• Testing and Automation
• Collaboration
• Sales Enablement Tools
• Data Management
• Account-Based Marketing (ABM)

Responsibilities

• Design and execute marketing automation processes to improve sales effectiveness
• Leverage data across multiple data sources for better targeting and personalization
• Use your expertise in MarTech to select groups of customers across marketing automation and customer data platforms
• Deeply understand Brady’s customer segments, personas and buying journeys to create actionable audiences for which we can trigger personalized messages
• Continuously test and optimize processes to improve ROI
• Collaborate with cross-functional teams, including sales, demand generation, ecommerce and more to ensure alignment and execution of ABM initiatives
• Turn data into actionable tools that can be used by the sales team to grow pipeline, increase velocity and cross sell
• Ensure data integrity and cleanliness of lead flow to ensure accurate reporting and easy integration across data sources
• Assist in the execution of ABM strategies, including identifying in-market target accounts and coordinating across teams to drive action on those accounts

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees