Marketing Automation Specialist (Pardot)

DoiT

6d•Remote

About The Position

The Business Operations Application Administrator (with a primary concentration on marketing tooling) is responsible for designing, executing, and optimizing marketing and sales processes across Pardot (Marketing Cloud Account Engagement) and Salesforce Sales Cloud. This role oversees automation, campaign execution, lead management, CRM optimization, reporting, and integration to support customer acquisition, engagement, retention, and revenue growth. Keys to success in this position include excellent communication and interpersonal skills, the ability to build positive relationships with others, ability to manage multiple high-level tasks under pressure, follow basic troubleshooting techniques, processes, and to escalate as needed.

Requirements

Bachelor's Degree in Business, Finance, Marketing, Computer Science, Engineering or related technical field, or equivalent practical experience.
3–7 years of hands-on experience with Pardot/Account Engagement and Sales Cloud required.
Strong understanding of marketing automation, CRM workflows, and lead lifecycle strategies.
Experience with Cvent and/or other event/webinar tools.
Strong attention to detail and ability to prioritize duties and multi-task in a fast-paced environment.
Collaborative team player, yet comfortable working with little direction.
Strong problem-solving skills and ability to work cross-functionally with technical and non-technical teams.
Excellent communication skills: versatile oral and written skills are required for contact with business users and management.
Experience with data management, segmentation, reporting, and analytics.

Nice To Haves

Certifications preferred:
Salesforce Marketing Cloud Email Specialist / Consultant
Pardot Specialist / Consultant
Salesforce Administrator or Sales Cloud Consultant
Fluent English, additional languages are a plus.

Responsibilities

Build and manage Pardot workflows: engagement programs, automated rules, completion actions, and lead scoring/grading.
Build and maintain landing pages, forms, and email templates.
Collaborate with sales to ensure lead nurturing aligns with pipeline stages and SLAs.
Optimize scoring models to improve marketing-to-sales conversion.
Produce detailed campaign performance and attribution reports using Pardot and B2B Marketing Analytics.
Manage subscriber data, data extensions, and segmentation strategies.
Monitor campaign performance and deliverability; recommend optimizations.
Maintain platform configuration, user access, and compliance with data protection policies. (GDPR, CANSPAM, & CPPA)
Establish deliverability best practices, compliance standards, and governance frameworks for email.
Serve as platform owner responsible for release management, optimization, and roadmap planning.
Configure and maintain Sales Cloud including objects, fields, page layouts, validation rules, and process automation.
Implement workflows and automation using Flows (in partnership with Salesforce developers).
Manage integrations between Marketing Cloud/Pardot and Sales Cloud to ensure seamless data flow.
Perform data hygiene, deduplication, and ongoing CRM optimization.
Develop documentation, training materials, and conduct end-user training.
Ensure platform governance, data integrity, and adherence to best practices.
Manage campaign calendars, tracking, A/B testing, and analytics dashboards.
Work with internal and external stakeholders to support integrations, third-party tools, and API connections.