Marketing Automation Product Owner

McGraw Hill LLC.

10h•Remote

About The Position

At McGraw Hill, we are dedicated to delivering digital learning experiences that transform education for learners and educators. Our focus is on creating seamless, impactful products that truly benefit our users while supporting growth and collaboration across teams. We foster a culture that values innovation, teamwork, and a balance between career growth and personal well-being. McGraw Hill conducts business through four operating segments: K-12, Higher Education, Global Professional, and International. The Marketing Automation Product Owner is responsible for defining, prioritizing, and delivering marketing automation capabilities that drive customer engagement and business growth. This role partners closely with marketing, technology, and analytics teams to optimize platforms, improve campaign performance, and ensure seamless customer journeys. The Product Owner acts as the voice of the customer and business, translating needs into scalable, data-driven solutions. This is a remote position open to applicants authorized to work in the United States.

Requirements

5+ years of experience in marketing automation, product ownership, or marketing technology roles
Bachelor’s degree in related field or equivalent experience
Experience with platforms such as Marketo, SFDC, or similar required.
Strong understanding of customer journey mapping and data analytics
Understanding of end-to-end software development processes and business requirements
Excellent oral and written communication
Experience managing vendor relationships
Strong project management skills, ability to juggle multiple projects and work with a variety of stakeholders and teams, including business and engineering teams
Comfortable handling multiple tasks and switching priorities and focus areas as needed

Responsibilities

Own and manage the marketing automation product roadmap, aligning with business goals and customer experience strategy
Gather and prioritize business requirements, translating them into user stories and acceptance criteria for development teams
Monitor platform performance, campaign effectiveness, and user adoption; recommend improvements based on data insights
Ensure integration of marketing automation tools with CRM, data platforms, and other systems.
Stay current on industry trends, tools, and best practices to drive innovation and continuous improvement