Marketing Automation Manager
About The Position
We're looking for a highly experienced Lifecycle Marketing Automation Manager to lead the technical strategy, execution, and optimization of multi-channel lifecycle campaigns across the full customer journey. This role requires a deep understanding of marketing automation architecture, data orchestration, and the ability to turn behavioral insights into scalable, personalized experiences across email, SMS, push, and in-app messaging. As a core member of the Marketing Operations team, you will play a critical role in shaping our lifecycle strategy-partnering with product, engineering, data, and analytics to build a marketing engine that drives acquisition, activation, engagement, retention, and reactivation. This is both a strategic and hands-on role for a technically strong marketer who thrives in high-complexity environments.
Requirements
- 4-6 years in lifecycle marketing, CRM, or marketing automation, with deep technical expertise in campaign building, data flows, and personalization at scale
- Bachelor's degree or higher in Marketing or related field; or equivalent work experience
- Expert-level proficiency in enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign) with hands-on experience deploying simple to complex push notification, SMS and email campaigns
- Advanced HTML/CSS skills required; comfortable building email templates, revising them, Translating design layout to mobile friendly email templates
- Intermediate SQL skills required; comfortable writing queries against large customer datasets and integrating external data sources
- Hands-on experience with scripting languages such as AMPscript, Liquid, JavaScript, or equivalent
- Familiarity with data warehouses, CDPs (e.g., Segment, mParticle), and real-time event tracking tools (e.g., Snowplow, Mixpanel, Amplitude)
- Solid knowledge of email deliverability, compliance frameworks, consent management, and multi-channel privacy regulations
- Proven success building and optimizing campaigns that impact activation, retention, upsell, and LTV
- Exceptional project management and stakeholder communication skills.
- Experience in fast-paced, growth-stage environments (e.g., fintech, SaaS, eCommerce, marketplaces)
Responsibilities
- Support the development and execution of lifecycle marketing campaigns across the user journey, including onboarding, engagement, retention, and win-back programs
- Build and manage multi-channel marketing automations (email, SMS, push, in-app, and site messaging) using event-triggered and real-time logic in collaboration with cross-functional partners
- Partner with Product Marketing and Product teams to launch lifecycle programs that support new features and product adoption
- Execute campaigns using enterprise-grade platforms such as Salesforce Marketing Cloud, Braze, Iterable, or Adobe Campaign
- Develop dynamic, data-driven content using AMPscript, Liquid, or JavaScript to support personalization and conditional logic
- Leverage SQL and scripting to build advanced segmentation and targeting logic within large, complex datasets
- Collaborate with Engineering, Data Science, and MarTech to ensure real-time and batch data integrations between internal systems and marketing platforms
- Maintain and optimize marketing data pipelines and schemas to ensure consistent and accurate customer profiles and events
- Implement custom events, behavioral triggers, and predictive scoring models for journey targeting
- Develop a comprehensive testing framework to run multivariate and holdout-group experiments across lifecycle touchpoints
- Continuously iterate on journeys and creatives using a scientific, data-driven approach
- Ensure compliance with GDPR, CAN-SPAM, TCPA, and CCPA, working closely with Legal and Security teams
- Monitor deliverability and inbox placement, and manage IP warming, bounce handling, and domain authentication protocols (SPF, DKIM, DMARC)
- Maintain clear QA protocols, campaign documentation, and change management procedures
- Lead cross-functional project teams involving Product, Engineering, Creative, and Analytics to launch and scale lifecycle initiatives
- Guide junior marketers or contractors on campaign best practices, technical builds, and optimization strategies
- Contribute to the long-term vision of customer lifecycle marketing and automation maturity roadmap
Benefits
- We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Credit Intermediation and Related Activities
Number of Employees
1,001-5,000 employees
