Marketing Automation Coordinator

Adventist Health • Roseville, CA

23h • Remote

About The Position

Develops email and multi-channel communications for internal and external audiences that drive engagement and brand reputation. Partners cross-functionally with marketing and communication, philanthropy, and other shared services to plan, create, test, and deploy campaigns. The coordinator leverages marketing automation platforms (MAP) and CRM data to create technically sound workflows, segmentation models, and integrations that support marketing, philanthropic, and other communications initiatives.

Requirements

• Associate’s degree in communications, marketing, public relations, philanthropy communications, or equivalent experience: Required
• Three years' of email marketing, communications, public relations, or communications experience: Required
• Experience building automated workflows, journeys, or lifecycle campaigns in a MAP: Required

Nice To Haves

• Bachelor’s degree in communications, marketing, or related field: Preferred
• Experience working with CRM databases such as Raiser’s Edge, Salesforce, or similar platforms, including field mapping and data hygiene practices: Preferred

Responsibilities

• Manages and executes the content calendar across campaigns, events, newsletters, appeals, and stewardship communications, coordinating timelines, approvals, and deliverables.
• Builds, tests, deploys, and optimizes email campaigns and automated journeys within the marketing automation platform, including templates, dynamic content, personalization, segmentation, A/B testing, and QA.
• Develops and maintains automated workflows, dashboards, journey flows, and patient/donor lifecycle programs to drive engagement and giving.
• Partners cross-functionally with philanthropy, marketing & communications, marketing automation, and IT to ensure aligned strategy, data integrity, platform performance, and timely delivery.
• Monitors performance metrics and reporting, support philanthropy web and digital content updates, and assist with basic SEO and analytics to improve campaign effectiveness.
• Performs other job-related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree