Marketing Associate- Visual Designer

Carbondale • On Campus, IL

1d

About The Position

The Marketing Associate-Visual Designer conceptualizes, designs, and produces creative materials for print, digital, and web platforms. The role develops and maintains website designs and digital content in alignment with university and Foundation branding, accessibility standards, and user experience best practices. It also creates visual content for interactive digital displays and digital signage, including donor recognition, university highlights, event promotions, and visitor experiences.

The position prepares print-ready materials and coordinates with printers and other vendors to support accurate, high-quality, timely production. Working with marketing, communications, fundraising, video production, and other colleagues, the role creates visual storytelling and campaign assets that highlight university achievements, donor impact, student success, and philanthropic initiatives. It supports fundraising and advancement communications and contributes to website design and content updates.

The Marketing Associate manages multiple projects, schedules, revisions, approvals, and production deadlines while maintaining quality and brand consistency. The position also stays informed about design trends, technologies, and best practices. Other related duties may be assigned.

Requirements

• Bachelor's degree in graphic design, visual communications, digital media, web design, marketing, or a closely related field.
• One year of professional work experience in graphic design, visual communications, digital media, web design, or a closely related field.
• Experience designing marketing and communications materials for higher education, nonprofit organizations, fundraising, or advancement.
• Experience with WordPress or similar website content management systems.
• Familiarity with HTML, CSS, and basic web development principles.
• Experience designing content for interactive displays, digital signage, or donor recognition systems.
• Familiarity with digital accessibility standards and best practices for web and digital content.
• Demonstrated ability to develop creative concepts and execute projects from initial design through final production.
• A master's degree in an area consistent with the duties of the position may substitute for one year (12 months) of work experience.

Responsibilities

• Conceptualize, design, and produce creative materials for print, digital, and web platforms, including brochures, newsletters, invitations, advertisements, publications, presentations, social media graphics, email campaigns, and fundraising materials.
• Develop and maintain website designs, landing pages, and digital content consistent with university and Foundation branding, accessibility standards, and user experience best practices.
• Create and manage visual content for interactive digital displays and digital signage systems, including donor recognition displays, university highlights, event promotions, and visitor experiences.
• Design and prepare print-ready materials, coordinating with printers and external vendors to ensure quality, accuracy, and timely production.
• Collaborate with marketing, communications, and fundraising teams to develop creative concepts and visual storytelling strategies highlighting university achievements, donor impact, student success, and philanthropic initiatives.
• Develop graphics, layouts, and visual assets for digital marketing campaigns, including email marketing, social media, websites, and other online communications.
• Support design and production of fundraising campaign materials, donor proposals, stewardship reports, event collateral, and other advancement communications.
• Assist with website design and content updates, including page layouts, graphics, visual elements, and enhancements that improve functionality, accessibility, and user engagement.
• Ensure visual materials adhere to university and Foundation brand standards, including consistency in typography, color, imagery, layout, and overall visual identity.
• Collaborate with video production and communications staff to develop graphics and other visual assets for video storytelling and multimedia projects.
• Manage multiple design projects simultaneously, coordinating timelines, revisions, approvals, and production deadlines while maintaining quality and accuracy.
• Stay informed about emerging design trends, technologies, and best practices in graphic design, digital communications, web design, and visual storytelling.
• Perform other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level