Marketing Associate

Depatie Fluid Power Company•Portage, MI

12h•Onsite

About The Position

American Motion Group (AMG) is a family of manufacturing and distribution companies serving various markets across the United States. AMG is establishing its marketing function from the ground up, and this role is central to that initiative. This is a full-time Marketing Associate position suitable for individuals with one to four years of post-graduation experience. The role involves direct collaboration with AMG's executive team and business unit leaders to develop and implement marketing strategies for American Motion Group and its business units. Responsibilities span across all marketing functions, including social media, campaigns, branding, websites, content, employer branding, and business development, for all AMG companies. The ideal candidate is ambitious, a self-starter, eager to learn, a team player, and desires to own the strategy and execution for a growing company.

Requirements

Degree in Marketing, Communications, or a related field.
1 to 3 years of experience preferred, not required.
A self-starter who wants ownership.
Organized enough to run multiple workstreams without close oversight.
Strong written and verbal communication skills.
Familiarity with social media platforms (LinkedIn, Facebook, YouTube) and content scheduling.
Comfortable using AI tools (Claude, ChatGPT, Canva, and similar) as everyday working tools.

Nice To Haves

Basic understanding of website management tools and design software (Figma, Adobe Creative Suite).
Interest in employer branding, recruiting marketing, business development.
Industrial / manufacturing industry exposure.
Photo / video skills.

Responsibilities

Build and own the strategy behind AMG's websites, ad campaigns, collateral, and social media, across every AMG company.
Manage and update company websites optimized for search and performance using tracking tools.
Develop marketing materials (newsletters, blogs, sell sheets, promotional content), using AI tools (Claude, ChatGPT, Canva) to move fast from concept to finished piece.
Build and schedule social content across LinkedIn and Facebook, designed to grow AMG's audience and support the broader campaign strategy.
Track campaign and content performance and use those results to refine the gameplan.
Own the relationship with our marketing vendor, with the goal of insourcing this work over time.
Support marketing automation functions within AMG's CRM, including email/nurture campaigns, lead capture, and tagging.
Manage email marketing to customers and distributors, including list management, scheduling, and segmentation.
Support market mapping research to find opportunities across AMG's end markets.
Track lead sources and ROI on ad campaigns across companies, tying spend back to results.
Build BD-focused marketing materials and content (blogs, social posts, campaigns) in direct support of business development efforts across AMG.
Manage website lead forms and tracking across all AMG company sites.
Own employer brand content (employee spotlights, “why work here” messaging) in coordination with the Human Resources Manager.
Build materials for job fairs and recruiting events, including booth displays and candidate one-pagers, and represent AMG at select events as scheduling allows.
Help design and coordinate company swag and branded recruiting items.