Marketing Associate

SBP•New Orleans, LA

3h•$45,000 - $55,000

About The Position

SBP’s Marketing Associate is a creative thinker who stays current on industry trends, emerging best practices, and digital marketing metrics. This role supports the execution of digital marketing, communications, and fundraising awareness strategies to increase brand recognition and engagement with donors, volunteers, partners, and the wider community. Through strategic, consistent creative execution and content promotion across digital and social media channels, the Marketing Associate supports day-to-day campaign development, content creation, and marketing collateral production while helping grow SBP’s online fundraising efforts, social media engagement, and website traffic in support of SBP’s mission to shrink the time between disaster and recovery.

Requirements

Bachelor’s degree in Marketing, Communications, English, or a related field.
1-3 years of experience in marketing, graphic design, or a related role (nonprofit experience a plus)
Proficiency with email marketing platforms and CRMs (e.g., Salesforce Pardot, HubSpot, or similar).
Familiarity with graphic design and social media tools (e.g., Canva, Adobe Creative Cloud, Sprout Social).
Experience with Adobe Creative Suite or other graphics/creative platforms (graphic design experience and good aesthetic a plus).
Strong organizational skills, analytics, project management, attention to detail, and a passion for the organization's mission.
Ability to be available off-hours for disaster response communications.
SBP Standard - Mandatory checks (e.g., criminal background, drug screening) with the ability to pass a criminal history check to include National Sex Offender Registry, State, and FBI/
US Citizen or ability to work in the United States.

Nice To Haves

nonprofit experience a plus
graphic design experience and good aesthetic a plus

Responsibilities

Create and design digital and print materials for internal and external marketing efforts aligned with organizational goals.
Produce website and social media content, including posts, blogs, and resource materials.
Aid in the strategic development and design of programmatic materials, landing pages, and lead magnets.
Manage and update brand elements, ensuring templates are accessible and user-friendly to the broader team.
Assist in maintaining a well-organized digital library of marketing assets, including photography, video, and branding collateral.
Support the Marketing & Communications team in executing digital and social media strategies.
Assist with email campaigns in Pardot, including newsletters, appeals, and automated workflows.
Build, test, and deploy segmented email communications and automated journeys.
Assist in planning and executing digital fundraising campaigns, giving days, and event promotions.
Assist with audience segmentation within the CRM database to support targeted and effective communications.
Assist with social media accounts and community management.
Assist with search engine optimization (SEO) and digital advertising efforts.
Implement conversion strategies and SEO best practices across the website and social media channels.
Assist with backlink audits and cleanup for the SBP website using SEMrush.
Update and maintain website content, landing pages, event registration pages, and donor spotlights using WordPress.
Create, track, and maintain UTM parameters to identify high-performing platforms and conversion opportunities.
Track, analysis, and report on key digital metrics, including website traffic, email performance, and social media growth, to inform future marketing efforts.
Develop and maintain peer analysis to identify industry trends and benchmarks.
Collaborate with the Advancement team to source and coordinate branded items for stewardship events, partnerships, and advocacy engagements.
Complete other administrative tasks as needed.
Other Duties as Assigned