Marketing Associate - West Valley City, UT

Wasatch Property Management•West Valley City, UT

About The Position

W Agency is the in-house marketing department for The Wasatch Group, a diversified company with a national footprint spanning multifamily, real estate development, master-planned communities, commercial real estate, lifestyle ventures, venture capital, manufacturing, healthcare, energy and philanthropic initiatives. We operate as a full-service strategic marketing team—driving performance, brand equity, and innovation across a dynamic portfolio of companies. Our work spans digital campaigns, AI-driven marketing automation, content creation, brand strategy, and cross-functional collaboration across development, capital, management, and venture platforms. We move fast. We think strategically. We execute with precision. The Marketing Associate plays a critical role in supporting and executing integrated marketing initiatives across multiple Wasatch entities. This is a hands-on, high-visibility role for a driven, creative, and proactive marketing professional with 2–5 years of relevant experience. This individual will coordinate marketing campaigns, develop compelling content, manage email marketing initiatives, social media management, support AI-driven marketing tools, and ensure consistent brand execution across digital and physical platforms. The ideal candidate thrives in a collaborative environment, communicates effectively with internal and external stakeholders, and brings both creative energy and operational discipline to their work.

Requirements

2–5 years of relevant marketing experience
Experience with email marketing platforms and CRM systems
Working knowledge of AI tools and marketing automation platforms
Strong copywriting skills with attention to tone and brand voice
Familiarity with digital marketing metrics and reporting
Creative experience in branding

Nice To Haves

Takes ownership and pushes projects forward
Brings fresh ideas and strong storytelling instincts
Anticipates needs and solves problems before being asked
Works well across teams and values shared success
Executes with precision and consistency
Thrives in a fast-paced, multi-brand environment
Comfortable presenting ideas and interacting with internal stakeholders

Responsibilities

Support the planning, coordination, and execution of multi-channel marketing campaigns
Assist in campaign tracking, reporting, and optimization
Coordinate timelines, deliverables, and internal approvals
Ensure brand consistency across all platforms and properties
Develop and execute email campaigns across multiple audiences
Segment audiences and support CRM-based targeting strategies
Analyze performance metrics (open rate, CTR, conversions) and recommend improvements
Support automation workflows and lifecycle marketing initiatives
Assist in the implementation and optimization of AI-driven marketing tools
Support data analysis and marketing performance dashboards
Contribute to process improvements that increase efficiency and scalability
Stay current on emerging AI and marketing automation trends
Write compelling marketing copy for digital campaigns, websites, social media, and print materials
Support creative asset development in collaboration with designers and vendors
Assist with video, social, and storytelling content initiatives
Maintain brand voice consistency across all Wasatch platforms
Work closely with internal teams across Development, Capital, Management, Venture, and Manufacturing
Communicate clearly and professionally in meetings and digital platforms
Coordinate with property teams and leadership to ensure marketing alignment
Proactively identify opportunities to improve marketing performance and communication