Marketing Associate

Wells Vehicle Electronics • Fond du Lac, WI

8h

About The Position

The Marketing Associate supports marketing and sales efforts for corporate partners. The role works with corporate marketing, sales, product, and catalog teams to gather information and create content for email, social media, direct-to-customer campaigns, trade shows, customer meetings, and other organizational needs. It develops graphics, illustrations, videos, animations, and printed materials while ensuring content aligns with brand guidelines, campaign goals, and accurate product information.

The position collaborates with sales and marketing teams on campaign content and creative ideas, and maintains communication with product teams about industry trends, product developments, and product-related content. It also monitors social media engagement, evaluates content performance using analytics, keeps up with marketing and design trends, and manages a cataloged digital library of photos, videos, graphics, and other assets.

Requirements

• High school diploma required.
• One or more years of experience in a marketing-related role; automotive aftermarket experience is preferred.
• Proficiency in Microsoft Office Suite, including PowerPoint, Word, Publisher, and Excel.
• Proficiency in Adobe Suite, including Photoshop, Illustrator, InDesign, Lightroom, and Acrobat.
• Familiarity with social media platforms and email marketing platforms, including Facebook, LinkedIn, Instagram, X, TikTok, and Constant Contact.
• Strong organizational skills, particularly in digital asset management.
• Strong verbal and written communication skills.
• Proficiency in content creation principles, including export formats, composition, typography, and color theory.
• Understanding of the distinct purposes of graphics, videos, and written content.
• Proficiency in social media marketing and understanding of the purposes and functionalities of different social media platforms.
• Familiarity with social media analytics tools and metrics.
• Creativity, innovation, and interest in keeping up with emerging design and social media trends.
• A combination of education and experience will be considered.

Nice To Haves

• Advanced degree in Business, Marketing, or a related field.
• Experience in an automotive aftermarket environment.

Responsibilities

• Work with corporate marketing, sales, product, and catalog teams to gather data for email, social media, and direct-to-customer campaign content.
• Support content development for trade shows, customer meetings, and organizational operations.
• Create graphics, illustrations, and multimedia content for digital platforms.
• Create videos and animations optimized for social media and aligned with brand objectives.
• Create printed materials such as flyers, catalogs, newspapers, banners, and booth materials.
• Collaborate with sales and marketing teams to understand campaign goals and create content and brand partnerships consistent with brand guidelines and strategies.
• Provide creative input and ideas for marketing campaigns and initiatives.
• Support the sales team with content for customer meetings and trade shows.
• Communicate with product teams about industry trends and product developments, and solicit feedback to ensure product content is accurate.
• Keep team members informed about project progress and seek feedback when needed.
• Stay current on social media and email marketing trends, design techniques, and best practices.
• Assess and optimize content performance using analytics and insights.
• Monitor social media feedback and engagement and adjust content strategies as needed.
• Organize digital assets, including photos, videos, and graphics, for easy access and retrieval.
• Maintain a properly cataloged and labeled digital library of content assets.
• Perform other job activities as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED