Marketing Associate

Ring's End, Inc.•Darien, CT

4d•Hybrid

About The Position

Ring's End, Inc. of Darien, CT is currently hiring a full-time Marketing Associate. We are local industry leaders in this essential trade and believe that hard work can also be fun. We are an established company in the building material industry that invests in our team and offers real opportunities for career growth. The Marketing Associate plays a key role in growing Ring's End's brand visibility by helping plan and execute cross‑channel media campaigns. Using customer, competitive, and industry analysis, the Marketing Associate will help lead Ring's End's media investment agenda by engaging key customer segments through omni‑channel media campaigns. The ideal candidate is a creative thinker with a passion for media and marketing and an understanding of the Building Materials/Home Improvement Retail industry.

Requirements

BA/BS in Marketing or Communications
Digital & Offline Media Knowledge - Strong understanding of digital platforms and traditional media (TV, print, OOH, radio, sponsorships).
Media Planning Experience - Proven ability to implement media planning solutions and manage cooperative marketing programs.
3–5 Years Marketing Experience
Microsoft Office Proficiency
Independent & Collaborative Work Style
Innovation & Idea Generation
Strategic, Solution‑Oriented Mindset
High Attention to Detail

Nice To Haves

understanding of the Building Materials/Home Improvement Retail industry

Responsibilities

Map the customer shopping journey, identify communication and education gaps, and create best-in-class campaigns and content to showcase Ring's End's expertise, products, and services.
Develop and align online and offline marketing campaigns in collaboration with external teams and the marketing team.
Stay updated on trends in social media and relevant industries to keep Ring's End strategies fresh and competitive.
Working with our videographer, strategize, produce, and execute content marketing program to achieve marketing goals of increased brand awareness, lead generation, and customer engagement.
Assist the social media and Events Coordinator in managing the brand's social media editorial calendar, ensuring high-level marketing strategies translate into daily and weekly content that supports campaigns, product launches, and educational opportunities across Instagram, Facebook, LinkedIn, YouTube, and TikTok.
Manage our influence/creator marketing programs to ensure ROI from these partnerships
Assist with general marketing initiatives such as events, promotions, digital campaign creative, and administrative tasks such as co-op advertising reimbursement and invoice allocation.
Oversee our email marketing and direct response marketing efforts across all departments