Marketing Associate

FANUC America Corporation•Rochester Hills, MI

About The Position

At FANUC America Corporation we are passionate about our customers, our employees, and the work we perform. We maintain a workplace where individuals can be proud of, where talents are embraced, and results are encouraged and supported. We are looking for talented people who value integrity, informed decision-making and collaboration. If you believe you are one of those talented people and are interested in being considered for a career at FANUC America, we invite you to apply today! The Tradeshow & Events Associate will support marketing efforts by coordinating trade shows and events to ensure FANUC America Corporation achieves: Successful execution and strong lead generation Industry-leading technical content and displays Comprehensive evaluation of event effectiveness based on cost, engagement, and attendee metrics for future planning The ideal candidate is highly organized, detail-oriented, proactive, and energetic, with proven experience in fast-paced environments. They should excel at coordinating, planning, and executing events efficiently and effectively.

Requirements

Bachelor’s degree or Associates degree in business, Business, Communications, Marketing or related field with relevant experience.
Minimum one year of experience planning and coordinating business preferred.
Proven proficiency in Microsoft Windows, MS Office Suite (Word, PowerPoint, Excel), along with strong skills in web-based applications.
Demonstrated ability to manage administrative tasks and organize workflows efficiently while handling and prioritizing multiple projects simultaneously. Support tradeshow-related tasks and deliverables as assigned.
Perform sales support activities, including submission tracking, approval coordination, and finder’s fee payment processing for ASI and Employee programs.
Demonstrated ability to work effectively with cross-functional teams and business units.
Must have or be able to obtain a valid driver’s license.
Must be able to drive throughout the organizations service area for business as required.

Nice To Haves

Experience in the manufacturing or automotive industry and/or prior FANUC experience preferred.
Experience with Oracle applications preferred.
Willing to work overtime when required to meet special/critical deadlines.

Responsibilities

Budget Management: Monitor and track marketing budgets by preparing monthly expense reports for all marketing activities to ensure accuracy and alignment with goals.
Procurement: Handle purchase requisitions for all corporate marketing-related.
Lead Management: Maintain Dynamics Marketing Portal website lead dashboard verifying leads for sales.
Coordinate tradeshow campaigns in CRM and iCapture tool to track leads from tradeshow.
Analyze leads after tradeshows including identifying demographics on tradeshow leads, including find primary industry, distance traveled, key accounts, etc.
Maintain data standards and integrity, including managing data for marketing communication activities on all platforms.
Upload of contacts in CRM.
Tradeshow & Event Support: Assist with planning and executing more than 20 corporate tradeshows and events each year, ensuring smooth coordination and Key tasks include: Securing booth space, reserving hotel room blocks, and registering.
Managing timelines and key milestones for each event.
Preparing staffing plans and coordinating hotel reservations for participants.
Working with Finance to ensure compliance with reimbursement policies by location.
Supporting budget planning and expense tracking for tradeshows.
Managing inventory of tradeshow attire through the FANUC e-store.
Communicating all essential event details to all attendees.
Coordinating with project managers to order utilities and labor from general contractors.
Preparing detailed show manuals and scheduling online training sessions for major events.
Obtaining API details from show management and working with lead vendors to configure and update lead forms for accurate and timely lead communication.
Reviewing and validating invoices from show management and contractors before submitting payment requests.
Submitting payment requests and coordinating with Finance on payment.
Leading and supporting select tradeshows, internal events, and customer-focused events as needed.
Support lead management system operations, including data cleanup, lead assessment, and process optimization, etc.
Provide support for marketing initiatives beyond event coordination, including special projects and additional duties as assigned.
Ability to travel (~15%) by car/airplane to support department needs as needed.