Marketing Associate

John Gore Organization•Fort Lauderdale, FL

5d•$21 - $24

About The Position

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards. We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth. $21-24/ hour FLSA Status: Non-Exempt Summary The Marketing Associate is a vital member of the Broadway Across America’s (BAA) South Florida office in Fort Lauderdale as part of BAA. The Marketing Associate assists the Director of Regional Marketing in the tactical implementation of advertising, digital, and public relations campaigns for all of our engagements in Miami, Fort Lauderdale and Orlando.

Requirements

Bachelor’s Degree in Communications, Marketing, Advertising, Theatre or Arts Administration preferred
Proficient in Microsoft Excel and Microsoft Word
Attention to detail, proof-reading, copy-editing skills
Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
Ability to write advertising, social media, and email copy that conform to prescribed style and format
Ability to take a positive team approach to working with coworkers
Ability to work on multiple projects at a time with good time management skills to meet deadlines
Ability to prioritize projects based on deadlines, time needed to complete, and order of importance
Ability to create dynamic marketing and communication strategies to maximize visibility with target audiences
Must be willing to work nights and weekends as needed
Reliable transportation to and from venue is essential

Nice To Haves

Experience and knowledge with Monday.com, Microsoft Teams and Google Suite a plus
Basic graphic design
Knowledge of digital advertising
Multitask and time management

Responsibilities

Executes advertising plans with direction from the Director of Regional Marketing; maintains communication with media reps, vendors, press agents, and venue partners
Order and traffic all electronic, print, outdoor, television, and radio ads for all engagements and season subscription campaigns
Collaborate with BAA national digital team in the planning, booking, execution, and reporting of digital ad campaigns
Facilitates approval process with shows and our New York City headquarters to ensure all collateral is accurate and effective
Maintains and/or coordinates all social media campaigns for the Broadway Series including consistent presence over all social media platforms and cross promotions; incorporates national Broadway and show updates to local Facebook, Twitter/X and Instagram accounts as needed
Interacts with Ticketing staff on promotional and trade ticket requirements as needed
Creates and maintains email blast schedules with venue partners and facilitates any outside email blast requests from local arts groups
Coordinates the creation, content and targeting on email, SMS and app communications; verifies and schedules all communications
Maintains brand consistency across all marketing collateral
Assists Group Sales and Sponsorship teams in creation and execution of collateral and promotional needs
Assists with proofing and approving all show programs as needed
Attends partner marketing meetings/special committees to represent marketing team
Assists with securing and execution of special events, such as cast parties, promotional events and subscriber promotions as needed
Supports Director with marketing budgets and settlement delivery for every show and throughout the season subscription campaign as needed
Works with marketing staff in NYC and shows to develop new partnerships and third-party promotions
Liaises with current grassroots promotional contacts and develops new partnerships for non-media promotional ideas
Supports local publicists with occasional press interviews or events, including escorting talent and overseeing interviews as needed
Collects and submits advertising invoices to Accounts Payable in New York. Works with internal and venue partner accounting teams to manage client billing. Responsible for collection and creation of appropriate back up, accounting forms and reporting
Administers and maintains the local Broadway Across America market webpages for Miami, Fort Lauderdale, and Orlando
Administers and maintains the local Broadway Across America app for Fort Lauderdale