Marketing Associate

John Gore Organization•Seattle, WA

10d•$21

About The Position

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards. We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth. $21.30/hour FLSA Status: Non-Exempt Summary The Marketing Associate is a vital member of the Broadway Across America West Coast team, supporting marketing efforts for Seattle, Portland, Fresno, and Orange County. Working with the Regional Director of Marketing and PR, the Marketing Specialist, our national marketing team, and local presenting and venue partners, the Marketing Associate assists in the tactical implementation of West Coast marketing campaigns for all of our season engagements.

Requirements

Proficiency in Excel, Word, PowerPoint, and social media management
Attention to detail, proof-reading, copy-editing skills
Ability to work on multiple projects at a time with good time management skills to meet deadlines
Ability to read, analyze, and interpret advertising plans and reporting
Ability to write marketing copy that conforms to prescribed style and format
Strong analytical and problem-solving skills
Able to create dynamic marketing strategies under the direction of the Regional Director of Marketing for each show to maximize visibility with target audiences
Sitting, standing, and working on a computer
Restock venue collateral
Help arrange front of house signage
Escort talent or greet guests
Must be willing to work nights and weekends as needed
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Nice To Haves

Bachelor’s degree in Communications, Marketing, Theatre or Arts Administration preferred

Responsibilities

Assist Marketing Specialist with executing advertising plans with direction from the Marketing Director; maintains communication with media reps, vendors, press agents, and venue partners
Assist with requesting season and individual show creative for all markets
Facilitate material approvals, locally and with individual show press agents, and traffic ads for each show and season campaigns
Assist with proofing season announcement materials and providing feedback to national designers
Interact with program publisher to proof and approve all show programs
Draft social content calendars for individual shows and season campaigns across markets
Maintain social media accounts for each Broadway Series, including consistent presence over all social media platforms and cross promotions; incorporate National BAA and show content to local social accounts
Facilitate cast shoutouts, social media takeovers, special artwork requests, opening night and show week content, etc. for each show
Submit season and show information to local community calendars
Maintain brand consistency across all marketing materials
Attend all events and opening nights
Attend partner marketing meetings / special committees to represent BAA Marketing Team
Assist with execution of special events
Coordinate opening night invitations to press and VIPs
Support local publicist with occasional press interviews or events, including escorting talent and overseeing interviews
Liaise with current grassroots promotional contacts and develop new partnerships for non-media promotional ideas for individual shows