Marketing Associate

The Thumbs Up Guys•Columbia, SC

1d•Onsite

About The Position

We are a rapidly growing Charleston-based Personal Injury Law Firm. We have a fast-paced team environment working with injured clients and their legal concerns. Why you should apply (at a glance) Voted one of the Best Law Firms to Work For in the US in 2023, 2024 & 2025 Competitive benefits Company events Commitment to employee career growth Team focused This is an in-office position in our Columbia office. You must live in the Columbia, SC area to be considered.

Requirements

Bachelor's Degree in Marketing/Communications or related field.
Currently in school for a Bachelor's in Marketing/Communications or related field.
Tech-savvy and able to work in a fast-paced, cloud-based environment.
Great attitude and a focus on collaborative work.
Availability for occasional after-hours events.

Responsibilities

Develop and maintain a strategic social media calendar aligned with the firm’s goals.
Create, schedule, and publish engaging, on-brand content across all platforms.
Collaborate with internal teams to highlight success stories, team achievements, and client testimonials.
Monitor social media platforms for trends, competitor activities, and engagement opportunities.
Analyze and report on social media performance metrics to inform strategy improvements.
Co-manage paid social campaigns (TikTok), including ad creation, budgeting, and optimization.
Maintain a comprehensive marketing and content calendar to ensure timely execution.
Assist with graphic design tasks or coordinate with designers to create visually appealing content.
Monitor and analyze marketing performance metrics and provide actionable recommendations.
Assist in competitive research to identify trends and areas of opportunity.
Support internal communication efforts, such as team updates or company announcements.
Manage relationships with external vendors, freelancers, or agencies as needed.
Represent the firm at community events or networking opportunities to build brand awareness.
Schedule and attend all off-site, firm-sponsored events in person and coordinate any needed staff volunteers or specialized appearances by partners, executives, or other positions.