Marketing Associate

APS Hire•Shreveport, LA

About The Position

Are you a dynamic, driven individual with a passion for both sales and marketing? The Glen is currently seeking a dynamic and personable Marketing Associate to help us grow and connect with new residents. This position plays a key role is promoting the community, generating leads, and supporting occupancy goals. The Marketing Associate supports sales activities, marketing communication, community outreach, and relationship-building with potential residents and their families. Company Description : Since 1898, The Glen strives to provide the best environment for seniors. Our focus is a “resident directed” philosophy that caters to each resident's individuality by respecting their choices, preserving their dignity and giving them every opportunity to live a purposeful life. We feel it is the best way to offer the highest quality of care in a compassionate environment that places the respect of our residents above all else. By embracing this philosophy, residents are happier and healthier. Your Impact as the Marketing Associate: Sales Support: Assist with digital, phone and other inquiries concerning levels of care Prepares sales packets for tours Prepares and displays welcome signs with prospects’ names. Enters prospect data in CRM lead software and runs reports as requested. Mails and/or e-mails information and marketing packets to prospective residents and families. Provides tours to prospective residents and family members through multiple levels of care Assist with tracking inquiries Maintains a comprehensive working knowledge of all aspects of renting units and leasing documents Marketing: Creates social media content Writes content and gathers photos for newsletters and emails Completes website updates Community Outreach : Assists with development and planning of Fall Appeal and other fundraising campaigns. Coordinates Memory Loss Caregiver Support Group monthly meetings. Coordinates Volunteer Program. Events : Event planning for community outreach, lead generation, and donor development. Attends trade shows, sales seminars, and other events as assigned. Represents The Glen in a professional, dignified and courteous manner.

Requirements

Bachelor’s degree preferred in marketing, communications, sales or related field
Minimum of 1 year of sales or marketing experience
Ability to communicate effectively with staff, potential residents, residents and their families
General administrative and clerical experience
General computer skills, Efficient in Microsoft 365: Outlook, Word, Excel and PowerPoint, Lead generation software, WordPress, Adobe Suite and Constant Contact
Flexible, versatile and adapts easily to change
Strong customer service skills
Must be able to fulfill job requirements in a high-energy, high-traffic area.
Significant stooping, bending, standing, walking
Must be able to lift up to 50 pounds; push/pull up to 90 pounds.

Nice To Haves

Health care/retirement community experience a plus

Responsibilities

Assist with digital, phone and other inquiries concerning levels of care
Prepares sales packets for tours
Prepares and displays welcome signs with prospects’ names.
Enters prospect data in CRM lead software and runs reports as requested.
Mails and/or e-mails information and marketing packets to prospective residents and families.
Provides tours to prospective residents and family members through multiple levels of care
Assist with tracking inquiries
Maintains a comprehensive working knowledge of all aspects of renting units and leasing documents
Creates social media content
Writes content and gathers photos for newsletters and emails
Completes website updates
Assists with development and planning of Fall Appeal and other fundraising campaigns.
Coordinates Memory Loss Caregiver Support Group monthly meetings.
Coordinates Volunteer Program.
Event planning for community outreach, lead generation, and donor development.
Attends trade shows, sales seminars, and other events as assigned.
Represents The Glen in a professional, dignified and courteous manner.