Marketing Associate, North America

Talon Outdoor•New York City, NY

About The Position

Talon and PJX Media have formed the largest independent OOH specialist in the US, giving clients access to broader capabilities, deeper expertise and a stronger platform for future growth. Talon is currently looking for a Marketing Associate to support the Growth Marketing efforts in the US during an exciting period for the global OOH agency. Reporting to the Senior Marketing Manager, the Marketing Associate will play a hands-on role in creating content, collateral, coordinating campaigns and maintaining our marketing channels. The role will also require utilizing relevant market and performance data to identify opportunities and improve future activity.

Requirements

  • Strong communication skills with good attention to detail
  • Analytical, collaborative, and process-oriented
  • Solutions-minded, with a strong ability for technical troubleshooting
  • B.A. in Business, Marketing, or Communications or other relevant qualification
  • A minimum of two (2) years of work experience at a brand or agency
  • Basic understanding of marketing principles with experience supporting content, campaigns or digital marketing activity
  • Proficient in data analysis and confident using Microsoft Office, specifically PowerPoint and Excel
  • An interest in media, advertising or OOH a plus

Nice To Haves

  • Experience working in Canva, MailChimp, Semrush, and Wix a plus but not required

Responsibilities

  • Support the Senior Marketing Manager and Director of Growth Marketing in content creation for newsletters, websites, social media, campaign highlights and other internal and external marketing collateral
  • Report on website traffic, inbound lead activity, SEO/keyword trends, and competitor information and analyze for actionable insights
  • Work with teams across the business to gather necessary information and assets to produce clear and compelling marketing content
  • Publish and update content across the company websites and social channels, ensuring that it is accurate, timely and consistent with brand guidelines
  • Use MediaRadar and other relevant sources to gather insights for use in a variety of marketing material
  • Support the coordination of client, prospect, owned and industry events, including invitations, collateral, promotional activity and follow-up communications
  • Support the Client Development team by coordinating out of home vendor calls for and onboard vendors for partnership and participation in RFPs
  • Organize marketing collateral and ensures best practices are followed for naming convention, versioning, etc.
  • Serve as a point of escalation for the Post Buy Report when team members need assistance troubleshooting calculations, formulas, and campaign delivery data via Excel
  • Assist in various research projects and reporting projects as needed

Benefits

  • The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.
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