Marketing Associate Director – Health Language & AI Enablement

Wolters Kluwer•Tampa, FL

3d•$111,200 - $198,650•Onsite

About The Position

As Marketing Associate Director – Health Language & AI, you will lead strategic marketing initiatives focused on growing market awareness, understanding, and adoption of Wolters Kluwer Health’s Health Language solutions as foundational infrastructure for healthcare data, analytics, and AI. Your primary mandate is to ensure the healthcare market clearly understands who Health Language is, what it does, and why normalized, clinically sound data is essential to powering effective, responsible healthcare AI. You will help position Health Language as the critical semantic and normalization layer that enables AI to operate accurately, safely, and at scale across clinical, administrative, financial, and analytic use cases. Operating with significant autonomy, you will partner closely with executive leadership, product, clinical, data science, sales, and strategy teams to translate deeply technical capabilities into clear, compelling market narratives that resonate with providers, health systems, payers, partners, and health technology innovators.

Requirements

AI Market Literacy (Healthcare): Ability to clearly explain the relationship between data quality, normalization, and responsible healthcare AI adoption.
Healthcare Infrastructure Perspective: Deep familiarity with how foundational capabilities (not just applications) drive value across provider, payer, and platform ecosystems.
Positioning & Market Education Leadership: Proven ability to make complex, invisible infrastructure understandable and indispensable to buyers.
Strategic Marketing Leadership: Experience shaping long‑term awareness and credibility in emerging and evolving categories such as healthcare AI.
Advanced Market Analysis: Ability to translate hype‑driven AI narratives into grounded, differentiated positioning anchored in real healthcare needs.
Executive Collaboration & Influence: Comfort partnering with senior leaders to align on how AI, data, and Health Language are discussed publicly.
People Development: Ability to mentor teams to think strategically about AI, data foundations, and healthcare market realities.

Responsibilities

Lead the strategic planning and execution of major marketing initiatives that position Health Language as foundational to healthcare AI, analytics, and interoperability.
Define and refine positioning, messaging, and narratives that clearly explain how Health Language normalizes healthcare data to enable AI‑driven insights, automation, and decision support.
Develop go‑to‑market strategies that connect Health Language capabilities to priority AI‑adjacent use cases, including clinical documentation improvement, analytics, quality measurement, risk adjustment, revenue integrity, and AI‑enabled workflows.
Conduct high‑level market analysis to understand how healthcare organizations perceive AI, data readiness, normalization, and trust—and identify gaps in understanding that impede adoption.
Oversee integrated marketing programs (thought leadership, content, campaigns, events, partnerships, and digital presence) focused on educating the market about the relationship between data normalization, clinical language, and effective AI.
Partner with executive leadership, product management, clinical experts, data science, and sales to ensure consistent, accurate, and credible external representation of Health Language’s role in AI‑enabled healthcare transformation.
Serve as a senior advisor on AI‑related positioning and market perception, helping shape how Wolters Kluwer Health communicates credibility, responsibility, and differentiation in an AI‑saturated market.
Evaluate and integrate marketing technologies and platforms that support scalable AI‑focused storytelling, reach, and measurement of market understanding.
Manage relationships with external agencies, industry groups, standards bodies, and strategic partners to extend Health Language’s visibility as a trusted normalization layer for AI.
Drive continuous improvement of marketing processes, ensuring AI‑related Health Language messaging is consistent, repeatable, and durable across channels.
Mentor and guide marketing staff, building fluency in health language concepts, AI enablement, data normalization, and buyer education.