Marketing Associate, Content and Social Media - Digital Assets
About The Position
We are seeking an experienced Content and Social Media Marketing Associate to drive strategy and execution across our content, community, and social media efforts. This role is critical in growing our digital presence, sparking community engagement, and contributing to the adoption of on-chain financial products. WisdomTree Digital Assets is building the future of investing through regulated digital funds, tokenized real-world assets, and a crypto-native experience across retail and institutional platforms. This role is open to candidates located in the greater New York metropolitan area or within a commutable distance.
Requirements
- 3+ years experience in content marketing or social media management-ideally in crypto, fintech, DeFi, or Web3
- Strong grasp of crypto-native culture, memes, communities, and tone-of-voice
- Excellent writing and editing skills with the ability to tailor content across channels and audiences
- Demonstrated ability to build and grow digital communities
- Familiarity with analytics tools (e.g., GA4, Sprout, etc.) and how to use data to drive decisions
- A self-starter mentality-organized, resourceful, and creative with a passion for experimentation
Nice To Haves
- Experience using AI tools to accelerate and improve content creation-bonus points for prompt engineering or automation experience
Responsibilities
- Lead the day-to-day strategy and execution across WisdomTree Digital Assets' social channels (X, Instagram, LinkedIn, etc.)
- Own our editorial calendar: develop and manage social and blog content plans aligned to product launches, industry events, and market narratives
- Create and publish engaging, platform-optimized copy and content (original or AI-assisted) to grow reach and engagement - including multimedia content.
- Monitor and manage community engagement-respond to DMs and tags, surface insights to the team, and spot engagement opportunities in real time
- Use AI tools (e.g., ChatGPT, Midjourney, Descript) to scale content production, generate creative variations, and streamline workflows
- Analyze performance metrics and translate insights into actionable improvements
- Collaborate cross-functionally with product, design, PR, compliance, and research teams
- Coordinate with external creators, communities, or partners to amplify key initiatives
Benefits
- medical, dental and vision coverage with multiple plan options
- health savings and flexible spending accounts
- employer-paid life, disability and business travel insurance
- 401(k) plan with company match
- flexible paid time off
- educational reimbursement programs
- wellness and fitness activities
- paid parental leave
- volunteer time off
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Funds, Trusts, and Other Financial Vehicles
Education Level
No Education Listed
Number of Employees
251-500 employees
