Marketing Assistant (Part-time)

Tailwind Group, Inc.•Lawrence, KS

9d•Onsite

About The Position

Tailwind Group is seeking a part-time Marketing Assistant to enhance the online presence and promotion of a student housing property through engaging photo and video content on social media platforms. This role will also involve outreach marketing efforts to attract new residents and promote the property within the local community. The successful candidate will create relevant social media content, assist with the monthly marketing calendar, contribute to resident events, and drive the property's reputation and success. The Quarters Lawrence is a 200-unit, 632-bed student housing community serving University of Kansas students, offering amenities like a fitness center, resort-style pool, and coffee bar. This part-time position requires 15-20 hours per week with rotating nights and weekends. A portfolio and/or examples of creative and social media experience must be submitted with the application.

Requirements

High school diploma or equivalent.
Experience with editing apps such as CapCut, Canva, and Adobe Lightroom.
Ability to present a creative portfolio highlighting prior creative/design and social media experience.
Proficiency in using social media platforms such as Instagram, Facebook, and TikTok with an understanding of platform-specific trends and best practices.
Demonstrated experience in planning and scheduling social media content or coordinating marketing events, preferably using a content calendar or management platform.
Possess strong photography and videography and editing skills.
Experience in event planning and execution.
Ability to work independently.
Pass a criminal background check.
Ability to work extended hours during the turnover period, including nights and weekends.
Must be available to consistently work a minimum of 15-20 hours per week between 9:00am – 6:00pm.
Weekday and weekend shifts will be required.

Nice To Haves

One or more years of experience working in the customer service, sales, or retail industry is preferred.
University enrollment, working towards a degree in marketing, communications, or a related field is preferred.

Responsibilities

Demonstrate excellent customer service with residents, prospects, vendors, officials, and community members; prioritizing others and fighting for their highest possible good.
Produce high-quality photo and video content to be used for social media marketing and promotional materials.
Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
Collaborate with the office staff to provide marketing support for the property’s leasing and resident retention efforts.
Work with the leasing team to develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
Support efforts related to the property's image and ensure that all marketing materials accurately represent unique features and amenities.
Stay up to date on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.
Assist in the annual unit turnover and help execute move-in/move-out procedures.
Work the entirety of the turnover period, including nights and weekends as scheduled.
Assist with new leasing efforts and other office operations as directed by management.
Perform digital audits as assigned.
Maintain a professional appearance and adhere to the company dress code at all times.