Marketing Assistant

City of Allen•Allen Convention & Visitors Bureau 777 Watters Creek Blvd. Suite 102 Allen, TX

4d•Onsite

About The Position

This position supports Visit Allen's mission to promote the city as a premier destination by managing administrative operations, enhancing visitor experiences, and fostering industry relationships. Responsibilities include responding to inquiries, coordinating services for event planners, managing promotional items, and attending trade shows. The role ensures seamless department operations and exceptional service delivery, contributing to Visit Allen's success in tourism and event management.

Requirements

Bachelor’s and one (1) year of work experience.
Associate's and three (3) years of work experience.
High School diploma or equivalent and nine (9) years of work experience.
Safe driving record and Valid Texas Driver’s License.
Clear criminal background check and pre-employment drug screen.
Knowledge of marketing, communications, advertising, public relations, and promotional principles and practices.
Knowledge of social media platforms, content creation, and digital marketing best practices.
Knowledge of branding standards and the ability to maintain consistency across marketing materials and communications.
Knowledge of basic graphic design principles and visual communication techniques.
Knowledge of website content management systems, email marketing platforms, and social media management tools.
Skill in creating, editing, and proofreading written content for various audiences and communication channels.
Skill in graphic design and content creation using software such as Adobe Creative Suite, Canva, or similar design applications.
Skill in photography, videography, and basic photo and video editing for digital marketing purposes.
Skill in organizing and managing multiple projects, deadlines, and priorities simultaneously.
Skill in compiling, tracking, and reporting marketing performance metrics and analytics.
Skill in utilizing Microsoft Office Suite and other business software applications.
Ability to communicate effectively, both verbally and in writing, with staff, community partners, stakeholders, vendors, and the public.
Ability to establish and maintain effective working relationships with internal and external partners.
Ability to coordinate marketing activities, events, and projects with attention to detail and accuracy.
Ability to monitor social media channels and respond professionally to inquiries and comments.
Ability to gather, organize, and maintain digital assets, records, and marketing resources.
Ability to exercise creativity while adhering to established branding and communication standards.
Ability to work independently and as part of a team in a fast-paced environment.
Ability to learn new technologies, software applications, and marketing tools.

Nice To Haves

Knowledge of tourism, hospitality, destination marketing, and event promotion practices is preferred.
Ability to attend occasional evening and weekend events as required.

Responsibilities

Assist with the implementation of marketing plans, campaigns, and promotional activities designed to support destination awareness and engagement among visitors, residents, meeting planners, and stakeholders.
Conduct basic research, gather information, and compile data to support marketing initiatives, content development, and promotional efforts.
Coordinate the creation, scheduling, and distribution of digital communications, including email campaigns, website updates, newsletters, and social media content.
Maintain social media platforms by posting approved content, monitoring engagement, responding to routine inquiries, and escalating issues as appropriate.
Create and update marketing materials, graphics, presentations, and promotional collateral using graphic design software and established brand standards.
Assist in developing and maintaining content calendars to support marketing campaigns, events, and organizational initiatives.
Compile website, social media, and email marketing metrics and assist in preparing monthly performance reports.
Support website content management and utilize digital marketing tools to help improve audience engagement, online visibility, and user experience.
Coordinate with community partners, tourism stakeholders, local businesses, event organizers, and City staff to support cross-promotional opportunities and marketing activities.
Provide administrative and logistical support for destination events, promotional activities, meetings, and special projects.
Attend events and community activities to capture photos and videos for use in social media, website content, and other marketing materials.
Organize and maintain digital assets, including photos, videos, graphics, and marketing resources.
Ensure marketing materials and communications align with established branding, graphic identity standards, and approved messaging.
Stay informed of marketing trends, social media best practices, and tourism industry activities to support ongoing marketing efforts.
Perform other related duties and special projects as assigned.