Marketing Assistant - Franzia and Value Brands

The Wine Group • Livermore, CA

22h • Hybrid

About The Position

The Marketing Assistant - Franzia and Value Brands is a hybrid role based out of our Pleasanton, CA location and supports key initiatives in our Marketing Organization for a brand portfolio at The Wine Group. The Marketing Organization embraces a “Consumer First” philosophy, and the work is integral to the growth of the company. This individual will be responsible for The Wine Group in delivering value for key strategic brands/retailers/customers/channels across the 4Ps of marketing: product, place, price, and promotion. The Marketing Assistant - Franzia and Value Brands will provide support for the day-to-day needs of the Marketing team and should have strong organizational and executional skills to manage multiple projects simultaneously. This person will have a strong grounding in CPG Marketing best practices, and a successful track record of working within the marketing space. This role is eligible for a hybrid work week (minimum 2x/week in Pleasanton office), and occasional travel as needed.

Requirements

• Bachelor’s degree in Marketing, Business, related field, or equivalent work experience.
• 1-2 years prior experience in marketing, sales, advertising, promotions, digital media preferred.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.
• Strong results orientation and project management skills, excelling at juggling a wide range of administrative and marketing support projects to meet project goals and timelines.
• Flexible when needs and priorities shift.
• Highly articulate and comfortable working with individuals at all levels of the organization.
• Excellent verbal and written communication skills; operates equally effectively in formal and informal settings and internally and externally.
• Well-honed influencing skills: courage to confidently express an independent point of view.
• Possess intellectual curiosity.
• Can connect “the dots” quickly and perceptively.
• Problem solves without a road map.
• Fascinated by emerging consumer trends and design.
• Enjoys challenging conventional wisdom.
• Have astuteness and flexibility.
• Is pragmatic, adaptable, and focused in a fast-paced environment.
• Adapts strategies and approach as new information and circumstances arise.
• Is resilient in the face of challenging obstacles.
• Ability to set priorities and work independently within set guidelines.
• Shows passion, energy/endurance, intensity, and excitement; is outcome/results focused and drives issues to closure.
• Resourceful and innovative; always pushing to find new and better ways of working.

Nice To Haves

• Prior knowledge and/or experience with wine, spirits or consumer packaged goods preferred.
• Previous experience in Adobe Photoshop, Creative Suite, Canva, and InDesign preferred.
• Experience in Nielsen or IRI data preferred.

Responsibilities

• Direct graphic designers and vendors toward consumer needs.
• Inform package design and manage implementation.
• Create sales presentations and support materials with end user in mind.
• Serve as key point person for point of sales materials development and management.
• Analyze and track brand data and performance.
• Manage marketing based spend pools, including invoicing and tracking against all brand spends/budgets.
• Manage ambiguity and multiple priorities, conveying a sense of urgency and driving issues to closure.

Benefits

• Hiring Salary Range Posted: $65,100 - $97,600. Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree