Marketing Assistant

Positive Alternatives•Menomonie, WI

1d•Remote

About The Position

The Marketing Assistant assists with projects and initiatives for marketing activities at Positive Alternatives. Duties include developing and executing a marketing and branding plan, in collaboration with leadership, that focuses on improving the experience of stakeholders. Stakeholders include current and future employees, referral sources, current and future clients and their families, donors, and the general public. Duties will include web development, branding, design, and other tasks identified to carry out the marketing and branding plan.

Requirements

Current student enrolled in a Marketing or Design program, or similar area of study, or a recent graduate.
Knowledge of website design and development
Experience with SquareSpace (WordPress or similar website platforms)
Skills in design and layout
Previous Marketing experience and/or education
Ability to work independently and accept feedback
Knowledge, skills, and confidence to lead marketing initiatives for organization

Responsibilities

Develop marketing and branding plan for organization in collaboration with leadership
Lead initiatives to execute marketing and branding plan for organization, under supervision of leadership, including task completion and leadership of the rollout of initiatives
Design, maintenance, and upkeep of the Agency website
Assist in planning and executing Agency recruitment and public awareness events
Conduct research and recommend current and best practices with marketing activities and initiatives
Contribute to digital marketing efforts such as event campaigns and social media engagement, including creating weekly social media content for the agency.
Provide organization with continuity plan for further marketing initiatives and web maintenance
Coordinate Agency apparel and branded merchandise orders
Develop, update, maintain, and implement marketing initiatives and materials
Additional duties and projects as assigned