Marketing Assistant, Dolce Vita

Steve Madden•New York, NY

11d•$26 - $30•Onsite

About The Position

Dolce Vita is seeking a creative and driven Marketing Assistant to join our Marketing team. Reporting to the Senior Brand Marketing Manager, this role plays a key part in bringing the Dolce Vita brand to life across brand, wholesale, and retail channels. The ideal candidate is a collaborative, detail-oriented marketer who thrives in a fast-paced environment and is passionate about fashion, storytelling, and building meaningful connections with consumers. This is an exciting opportunity to contribute to a dynamic and growing brand while developing broad marketing expertise across multiple disciplines. The responsibilities described below are considered essential functions of the role. This position is based in our NYC office and requires working on-site.

Requirements

Bachelor’s degree in Marketing, Communications, Fashion Merchandising, or a related field
2–4 years of experience in-office marketing, preferably within the fashion, footwear, or lifestyle industry
Strong understanding of brand marketing principles and integrated marketing strategies
Excellent written and verbal communication skills with a keen eye for detail
Highly organized with the ability to manage multiple projects and deadlines simultaneously
Proficiency in Microsoft Office Suite

Nice To Haves

Experience working with wholesale or retail partners is a plus
experience with project management tools (e.g., Asana, Monday.com) preferred
Familiarity with digital marketing platforms, including email marketing tools, social media channels, and analytics dashboards

Responsibilities

Support the development of marketing plans and execution of 360° campaigns for new product launches and collections
Assist in maintaining brand consistency across all consumer touchpoints, ensuring alignment with brand guidelines and creative vision
Collaborate with Influencer, creative, PR, and social media teams to develop compelling content and storytelling initiatives
Monitor brand sentiment, industry trends, and competitive landscape to inform marketing strategies
Support Wholesale Marketing efforts across Dolce Vita and DV brands
Partner with the wholesale sales team to develop Coop marketing programs and materials for key accounts
Create and manage seasonal selling tools, digital assets and custom programming tailored to wholesale partners
Coordinate marketing support for key account activations and events
Track wholesale marketing performance and provide recaps and insights to inform future programs
Support the planning and execution of retail marketing initiatives, including in-store promotions, seasonal activations
Collaborate with the e-commerce and digital teams to align retail marketing strategies with online initiatives
Assist in managing retail marketing calendars and campaign timelines to ensure on-time delivery
Analyze retail marketing performance metrics and contribute to post-campaign reporting
Assist with Retail Marketing budget tracking
Assist with creative assent management across global partners distributing content regularly and as needed
Store opening support including visual merchandising tools, floral installs, in-store signage, in-store activations, general experience
Day to day communications
Able to manage multiple projects and deadlines with support and resources as needed
Perform other duties and special projects as assigned