Marketing Asset Migration Intern

Hyster-Yale Group•Greenville, NC

1d•Onsite

About The Position

Hyster-Yale Materials Handling, Inc. (HYMH), a global manufacturer of industrial forklift trucks, is currently accepting applications for the Summer 2026 Internship Program. This internship is ideal for marketing students who want hands-on experience with digital asset management and marketing operations. We’re seeking candidates who excel at working collaboratively, have a keen eye for detail, and possess strong organizational and analytical skills to support asset migration, metadata application, and content governance initiatives. The intern will assist with migrating marketing and brand assets from Box to the Bynder Digital Asset Management (DAM) platform, auditing and reviewing assets, applying consistent taxonomy, metadata, and naming conventions, and supporting uploads and quality checks. They will also maintain logs, document issues, and provide feedback for continuous improvement of asset governance processes. Interns will also participate in professional development courses, career coaching sessions, business acumen sessions, networking events, site tours, and a final experience presentation. Hyster-Yale Materials Handling, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, aftermarket parts and technology and energy solutions. As a global leader in the materials handling industry, HYMH has been building relationships for over 100 years.

Requirements

Enrollment in a bachelor's or master’s program focused on one of the below programs: Marketing, Digital Media, Information Management, Business Operations, Design or Creative Operations
Strong attention to detail and organizational skills.
Comfortable working with large volumes of files and structured data (e.g. spreadsheets).
Basic understanding of marketing or digital content (images, PDFs, presentations, video).
Confidence following processes, naming conventions, and governance rules.
Interest in marketing operations, content management, or brand governance.
Strong written communication skills for documentation and issue reporting.

Nice To Haves

Familiarity with digital asset management systems (e.g. Bynder) or content platforms such as Box, SharePoint, or Google Drive.
Experience tagging, organizing, or curating digital content.

Responsibilities

Assist with migrating marketing and brand assets from Box to the Bynder Digital Asset Management (DAM) platform.
Audit and review assets—identifying, tagging, and organizing them for quality, compliance, and improved discoverability.
Apply consistent taxonomy, metadata, and naming conventions; flag assets that shouldn’t be migrated.
Support uploads, conduct quality checks after migration, and ensure assets are correctly categorized within the DAM.
Maintain logs, document issues, and provide feedback for continuous improvement of asset governance processes.
Complete roughly 20 program hours in professional development courses, career coaching sessions, business acumen sessions, networking events, site tours, and a final experience presentation.