About The Position
The Marketing Artist ideates and produces engaging video advertisements that promote games to target audiences across advertising networks. The role uses motion design, animation, graphic design, and AI-generated art to support marketing campaigns and strengthen brand presence. The ideal candidate is a creative storyteller with an understanding of visual aesthetics and trends, and experience using multimedia software and tools. The Marketing Artist develops video ads and other marketing assets for user acquisition campaigns, app stores, and social media. The role leads projects from concept through completion, contributes to scripting and storyboarding, collaborates with marketing and creative teams, and uses performance and competitor insights to improve creative effectiveness. The position also uses AI-generated art tools and continuously develops creative ideation and production skills for mobile game advertising.
Requirements
- Bachelor’s degree in film, marketing, advertising, animation, or a related field.
- 3 to 5 years of experience in content creation, videography, motion graphics, and animation for video ad production.
- Proficiency in Adobe Creative Suite, including After Effects, Premiere Pro, Photoshop, and Illustrator.
- Experience with AI-generated art tools.
- Strong graphic design abilities and a keen eye for aesthetics, composition, and detail.
- Ability to take ideas from conception to completion, manage multiple projects simultaneously, and work in a fast-paced environment.
- Excellent communication and teamwork skills.
- A portfolio showcasing relevant work in video ads, motion graphics, animation, and social media content creation.
Nice To Haves
- Familiarity with user-generated-content-style production, including filming real people and integrating them into game ads.
- Additional knowledge of 3D modeling and/or illustration.
- Skills in character animation, visual effects, and particle simulations.
Responsibilities
- Develop motion graphics and edit video for user acquisition campaigns, app store assets, social media content, and other marketing materials.
- Produce video ads integrating animated gameplay and graphic elements.
- Lead projects from conception to completion and deliver assets on time that meet quality standards and campaign goals.
- Assist with scriptwriting, storyboarding, and developing creative ideas for marketing campaigns.
- Collaborate with marketing and creative teams to conceptualize and execute visual content aligned with brand and marketing objectives.
- Analyze advertising performance metrics and apply insights to improve engagement and user acquisition.
- Monitor and analyze competitors’ advertising creative strategies and messaging.
- Use AI-generated art tools to create consistent and innovative visual content for marketing assets.
- Continuously improve creative ideation and production skills for mobile game advertising.
