Marketing and Web Coordinator

Auxiliary Services State University College at Oswego•City of Oswego, NY

21h

About The Position

Marketing and Web Coordinator: Auxiliary Services - State University College at Oswego, Inc. (Oswego, NY) seeks a Marketing and Web Coordinator to assist with development/implementation of creative strategies focused on provided services and student retention. Utilize social media, video, web, print, special events, admission/orientation activities to promote services. Work with divisional staff members and campus partners to promote benefits of services provided, identify assessment and market research strategies to analyze student needs/communication trends, develop marketing initiatives to address assessment findings. Assist with the development/implementation marketing/communications plan dedicated to internal/external marketing of on-campus dining/course materials/other svcs, incl. promotions targeting benefits of staying on meal plan. Collaborate w/Marketing team to create campaigns based on changing student demographics, Enrollment Management projections, dept. strategic plan, overall interests of Div. of Student Affairs & SUNY Oswego. Collaborate w/Res. Life & Housing. Collaborate w/Digital Svcs staff to apply HCI & usability principles in designing & maintaining dept.'s website, focusing on intuitive navigation, user engagement, & enhancing the digital experience for students & families. Partner w/graphic designers in Design & Print Svcs to produce print & digital marketing content. Independently evaluate overall content & organization to present recommendations for improvements to website content to engage & inform students & families. Respond to student inquiries on social media channels. Assist with development & coordination of marketing initiatives & events incl. Admissions, Opening Week & orientation events. Assist with presentations to parents/students on meal plans, etc. at Admissions & New Student Orientation events. Develop presentation talking points & slides for such events. Work w/deadlines & metrics that assess effectiveness of outreached measures & adjust efforts as needed. Assist News & Media team to implement social media marketing/communication strategies & provide customer support. Create/post ads for residence hall info. digital displays. Assist with analysis of marketing/communications plans incl. website & social media analytics. Identify trends in engagement & high & low-performing content and recommend strategies to increase engagement w/students & parents. Assist in coordination and execution of programs sponsored by Auxiliary Services or the Division of Student Affairs.

Requirements

Master's degree in Human Computer Interaction, Marketing, or related field.
3 months of relevant experience in a professional office setting
Excellent communication and organizational skills
The ability to manage multiple tasks simultaneously and to work effectively with diverse constituencies and across administrative lines
Experience with Microsoft Office Suite, Adobe Creative Suite, Google products, editing videos, and other marketing software
Experience utilizing social media tools including applications and analytics in a business setting
Commitment to Diversity, Equity, and Inclusion
Knowledge of HTML and CSS for website maintenance.

Responsibilities

Assist with development/implementation of creative strategies focused on provided services and student retention.
Utilize social media, video, web, print, special events, admission/orientation activities to promote services.
Work with divisional staff members and campus partners to promote benefits of services provided
Identify assessment and market research strategies to analyze student needs/communication trends
Develop marketing initiatives to address assessment findings.
Assist with the development/implementation marketing/communications plan dedicated to internal/external marketing of on-campus dining/course materials/other svcs, incl. promotions targeting benefits of staying on meal plan.
Collaborate w/Marketing team to create campaigns based on changing student demographics, Enrollment Management projections, dept. strategic plan, overall interests of Div. of Student Affairs & SUNY Oswego.
Collaborate w/Res. Life & Housing.
Collaborate w/Digital Svcs staff to apply HCI & usability principles in designing & maintaining dept.'s website, focusing on intuitive navigation, user engagement, & enhancing the digital experience for students & families.
Partner w/graphic designers in Design & Print Svcs to produce print & digital marketing content.
Independently evaluate overall content & organization to present recommendations for improvements to website content to engage & inform students & families.
Respond to student inquiries on social media channels.
Assist with development & coordination of marketing initiatives & events incl. Admissions, Opening Week & orientation events.
Assist with presentations to parents/students on meal plans, etc. at Admissions & New Student Orientation events.
Develop presentation talking points & slides for such events.
Work w/deadlines & metrics that assess effectiveness of outreached measures & adjust efforts as needed.
Assist News & Media team to implement social media marketing/communication strategies & provide customer support.
Create/post ads for residence hall info. digital displays.
Assist with analysis of marketing/communications plans incl. website & social media analytics.
Identify trends in engagement & high & low-performing content and recommend strategies to increase engagement w/students & parents.
Assist in coordination and execution of programs sponsored by Auxiliary Services or the Division of Student Affairs.