Marketing and Social Media Specialist

Wesco Turf • Sarasota, FL

45d

About The Position

The Marketing & Social Media Specialist is responsible for assisting in the development and execution of marketing programs to increase engagement and sales.
To grow and build a responsible career with Wesco Turf, you will be responsible for:
Enhance/Increase brand following on social media platforms and ensure brand consistency.
Develop the company’s social media calendar and content creation.
Develop original content to promote Wesco Turf/Hector Turf in both internal and external communications.
Develop KPIs to measure the success of programs.
Research and adapt to the emerging digital and social communication strategies and technologies.
Participate in brainstorming creative and promotional content in planning sessions.
Work with colleagues to create fun/engaging events for employees and customers.
Leverage our success to find ways to improve our engagement.
Help in managing events through the eyes of a social media coordinator. I.e. Create photo opts, video opts, reels, etc.
Prepare reports on campaigns based on analytics.
Assists in creating content that optimizes SEO.
Monitor and report on competitor marketing trends.
Assist Director of Parts Marketing in execution of all marketing programs.

Requirements

• B.S. degree or equivalent work experience in Marketing, Digital Media, or related field.
• Minimum of one year experience in a related field experience.
• Must have a passion for all things social.
• Requires the ability to communicate in a professional and courteous manner to all customers as well as fellow employees.
• Build strong relationships with customers and peers.
• Social Media, Web, Public relations, and communications skills
• Creative mind and think outside of the box

Responsibilities

• Enhance/Increase brand following on social media platforms and ensure brand consistency.
• Develop the company’s social media calendar and content creation.
• Develop original content to promote Wesco Turf/Hector Turf in both internal and external communications.
• Develop KPIs to measure the success of programs.
• Research and adapt to the emerging digital and social communication strategies and technologies.
• Participate in brainstorming creative and promotional content in planning sessions.
• Work with colleagues to create fun/engaging events for employees and customers.
• Leverage our success to find ways to improve our engagement.
• Help in managing events through the eyes of a social media coordinator. I.e. Create photo opts, video opts, reels, etc.
• Prepare reports on campaigns based on analytics.
• Assists in creating content that optimizes SEO.
• Monitor and report on competitor marketing trends.
• Assist Director of Parts Marketing in execution of all marketing programs.

Benefits

• Health Insurance – Medical, dental, and vision insurance is available to full-time employees, eligible dependents, and spouses.
• Wellness – We offer full-time associates a variety of mental health, financial health, and other types of resources.
• Growth Opportunities – Nearly half of our employees have worked in our organization for over ten years. We are committed to the advancement of our employees by providing challenging work assignments, formal and informal training, professional associations, and networking opportunities.
• Competitive Salary – In addition to their base pay, employees are eligible for our company-wide bonus that is dependent on Wesco meeting our sales goals. We have met these goals every year for the past 10 years, the bonus is equivalent to 0-3 weeks of additional pay and is prorated for your first year. Employees in our Service and Operations departments are eligible for a monthly incentive program based on performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees