Marketing and Sales Director- 1st shift

Heritage Woods of Minooka•Minooka, IL

1d•$65,000 - $70,000•Onsite

About The Position

This role leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy. The Director will form and foster relationships with local community professionals, promote a positive social media presence, and oversee a range of marketing channels. A key aspect of this role is bridging the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue. The Director will also deliver exceptional tours for prospective residents and manage the CRM tool.

Requirements

Associates Degree preferred
Valid Driver's License
3+ years previous sales, marketing, or community outreach required
Exceptional communication and interpersonal skills
Strong closing skills
Ability to analyze market trends and make data-driven decisions

Nice To Haves

Assisted/Supportive Living experience preferred

Responsibilities

Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy.
Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration.
Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity.
Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders.
Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals.
Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care.
Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns.
Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts.