Marketing and Public Relations Specialist

Water Street Mission • Lancaster, PA

4d

About The Position

As part of the Marketing team at Water Street, the Marketing and Public Relations Specialist uses their verbal and visual storytelling skills to help communicate Water Street’s compelling messages of transformational programs and people to our Lancaster County community.
The Marketing team manages the public image of Water Street Mission (WSM), ensuring that all communication is consistent with our purpose, mission, and voice, and effectively invites people to partner with WSM through their time, treasure, and talent. The Marketing team invites individuals and organizations to partner with WSM through large-scale print and digital media production, coordinating fundraising and awareness events, supporting the Partner Relations team and the Volunteer Coordinator, and providing communications support across departments.
The Marketing Team is part of the Advancement Team that uses an individualized approach to proactively deepen strategic partnerships with the Lancaster Community at the intersection of where God is at work in the partner and where God is at work through our ministry. We aspire to transform how Lancastrians see people on the margin while inspiring joyful generosity.

Requirements

• Willing to sign the Water Street Mission’s (WSM) Statement of Faith
• A current and active member and/or regular attendee of a local church.
• Able to fully support Water Street Mission’s core values and ministry philosophy.
• Education: Bachelor's degree in communication or related field
• Experience: 3 to 5 years of related work experience in a sales or fundraising environment an advantage
• Skills:
• Strong time management, organizational, and independent decision-making skills
• Creative and technical aptitude, with the ability to learn and use a variety of SaaS tools
• Excellent verbal, written, and interpersonal communication skills, with a collaborative, customer-service mindset
• Proficiency in Microsoft Office, especially Word and PowerPoint; Excel a plus
• Integrity, sound judgment, and strong character and employment references

Nice To Haves

• Experience with basic digital photo and video work is a plus

Responsibilities

• Work with Dir. Marketing to create and manage marketing/communications calendar – including social media, email, in-house produced mailings, external media such as radio and billboards, and collateral materials for WSM Advancement (and, when needed, other WSM departments/ministries).
• Support WSM communication efforts through the ongoing production of text, image and video content as needed. Communicate the brand in visual and verbal messages that are consistent across all print, electronic, and traditional media (TV, radio, newspaper, OOH) mediums. In order to achieve this:
• Build relationships across campus, including meeting with our mission programs team, on a regular basis, to find opportunities for stories
• Record and share findings with the rest of the advancement team after each meeting, including updated statistics
• Interview staff, volunteers, guests, donors, and community partners, as needed, to develop stories.
• Coordinate with in-house graphic designer, digital content marketing specialist, and external video vendors and photographers, when needed, to produce content pieces.
• Proofread and edit content produced by other members of the team as needed.
• Collaborate with Water Street’s ministries (Teen Haven, Compass, Water Street Health Services, Wonder Academy, and Outreach Center), alongside Dir. Marketing, to help them reach their growth goals.
• Work with direct mail vendor to continuously push collateral and creative to be more on brand with Water Street Mission’s tone, look, and feel.
• Continuously analyze the impact of Water Street Mission’s in-house and vendor-managed direct mail efforts
• Assist Dir. Marketing with PR related efforts, including the creation of timely press releases, interviews, and pitching to the media
• Help spearhead a robust planned-giving marketing plan alongside the Dir. Marketing and Digital Copywriter, including a mix of digital, direct mail, and supporting collateral efforts.
• Help develop various creative initiatives, such as exhibit spaces and podcast episodes in collaboration with the Director of Marketing.
• Support Gift Officers through the production of:
• Customized proposals
• Impact Reports
• Thank You letters
• Case Statements
• Annual Reports
• Create content to generate interest in volunteering, donating, or partnering with Water Street – encouraging and serving both our guests, as well as those who are exposed to the content.
• Make ongoing content revisions and improvements based on analytics and supervisory direction.
• Complete a reasonable volume of work, in standard industry timeframes, as assigned by supervisor.
• Function as a member of the Advancement Team.
• Perform other related tasks as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees