Marketing and Public Relations Specialist

Sentara Health • Virginia Beach, VA

8d • Onsite

About The Position

The Market and Public Relations Specialist is responsible for developing and executing innovative marketing and communication strategies to enhance brand awareness, engage target audiences, and generate new business opportunities. This role integrates traditional media, digital marketing, and geo-social platforms to ensure a cohesive brand presence across multiple channels. The specialist will manage both internal and external communications, leveraging public relations, digital marketing, and content strategies to support the organization’s goals. This role is ideal for a creative and strategic communicator who can integrate public relations, marketing, and digital engagement to enhance brand reputation and reach key audiences. The Market and Public Relations Specialist is responsible for developing and implementing strategic marketing plans to engage target audiences across various consumer venues, online forums, and buzz marketing platform by utilizing traditional, geo-social media, and digital marketing to maintain brand consistency and visibility; and monitoring market trends and competitive landscapes to adjust marketing strategies accordingly. The incumbent will manage both Public Relations & Communications by ensuring alignment with organizational messaging, developing press releases, media pitches, and public statements to maintain a positive brand image and cultivating relationships with media outlets, influencers, and community stakeholders to amplify the organization’s voice. Additional responsibilities will include overseeing digital & social media marketing performance analytics, organizing/promoting events, sponsorships and partnerships to strengthen brand recognition and developing content for websites, blogs, newsletters, and marketing collateral to drive consumer interaction. The Market and Public Relations Specialist is also responsible for content development & storytelling by creating compelling content that aligns with brand messaging and consumer interest, developing multi-channel campaigns incorporating traditional PR, content marketing, and social media strategies. Position supports the Mother/Baby, Maternal/Family, Family Planning and Fatherhood Foundation spaces. Qualified candidates will be expected to travel throughout the year to various events in support of these important areas (primarily in the Tidewater/Richmond geographic locations).

Requirements

• Bachelors Level Degree (Marketing, Mass Communication) required
• 2 years of Marketing experience
• 2 years of Public Relations experience
• Digital and Social media strengths
• Building community relationships and partnerships across the region

Responsibilities

• Develop and execute innovative marketing and communication strategies.
• Enhance brand awareness, engage target audiences, and generate new business opportunities.
• Integrate traditional media, digital marketing, and geo-social platforms for cohesive brand presence.
• Manage internal and external communications.
• Leverage public relations, digital marketing, and content strategies.
• Develop and implement strategic marketing plans.
• Monitor market trends and competitive landscapes.
• Ensure alignment with organizational messaging.
• Develop press releases, media pitches, and public statements.
• Cultivate relationships with media outlets, influencers, and community stakeholders.
• Oversee digital & social media marketing performance analytics.
• Organize and promote events, sponsorships, and partnerships.
• Develop content for websites, blogs, newsletters, and marketing collateral.
• Create compelling content that aligns with brand messaging and consumer interest.
• Develop multi-channel campaigns incorporating traditional PR, content marketing, and social media strategies.
• Support the Mother/Baby, Maternal/Family, Family Planning and Fatherhood Foundation spaces.
• Travel throughout the year to various events in support of these important areas (primarily in the Tidewater/Richmond geographic locations).

Benefits

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Reimbursement for certifications and free access to complete CEUs and professional development
• Pet Insurance
• Legal Resources Plan
• Annual discretionary bonus if established system and employee eligibility criteria is met.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level