Marketing and Public Relations Specialist

Mercy Health System • Janesville, WI

50d

About The Position

The Marketing and Public Relations Specialist creates, plans, executes, and evaluates internal and external marketing, communications and public relations plans, that build the Mercyhealth brand and drive market share. This position supports the overall efforts of Mercyhealth's Marketing and Public Relations Department.

Requirements

• Bachelor's degree in marketing, journalism, communication (or related field)
• FEMA Certification
• FEMA ICS-100 For Health Care/Hospitals Certification (or must be obtained within 12 months of hire)
• FEMA ICS-700 National Incident Management System Certification (or must be obtained within 12 months of hire)
• Passing the Driver's License Check and/or Credit Check (for those positions requiring).
• Passing the WI Caregiver Background Check and/or IL Health Care Workers Background Check.
• Must be able to follow written/oral instructions.
• Excellent editing/writing skills
• Excellent interpersonal skills
• Good interpretive/analytical skills
• To perform this job successfully, an individual should have knowledge of Word Processing software and computer literate with knowledge of Microsoft Office Applications

Nice To Haves

• Experience in project management, social media and health care preferred

Responsibilities

• Develop and execute marketing and public relations plans for specified service lines that meet organizational goals, drive market share and build the Mercyhealth brand.
• Work with department and service line leadership to develop measurable campaign goals.
• Coordinate and track the development of campaign content to ensure deadlines are met.
• Works closely with web, social/digital, graphics and media team members to maintain integrity and consistency of the organizational brand standards and campaign messaging and strategy.
• Use data and analytics to monitor and report on campaign performance and adjust strategy.
• Obtain quotes and place orders as directed with outside vendors
• Coordinate and execute production of other promotional collateral for assigned service lines
• Conducts market and media research and makes recommendations
• Responsible for overseeing projects assigned to marketing interns
• Maintains and tracks all costs related to projects
• Ensure all projects and elements move forward on schedule
• Plan and execute events that promote service lines.
• Coordinate materials for Mercyhealth and community partnered events
• Operate as member of the crisis communication team
• Stay updated with industry trends, emerging technologies, and best practices to enhance marketing efforts.
• Attend virtual or in-person marketing related conferences

Benefits

• Mercyhealth offers a generous total rewards package to eligible employees including, but not limited to:
• Comprehensive Benefits Package: Mercyhealth offers a retirement plan with competitive matching contribution, comprehensive medical, dental, and vision insurance options, life and disability coverage, access to flexible spending plans, and a variety of other discounted voluntary benefit options.
• Competitive Compensation: Mercyhealth offers market competitive rates of pay and participates in various shift differential and special pay incentive programs.
• Paid Time Off: Mercyhealth offers a generous paid time off plan, which increases with milestone anniversaries, to allow employees the opportunity for a great work-life balance.
• Career Advancement: Mercyhealth offers a number of educational assistance programs and career ladders to support employees in their educational journey and advancement within Mercyhealth.
• Employee Wellbeing: Mercyhealth has a focus on wellbeing for employees across the organization and offers a number of tools and resources, such as an employer-sponsored health risk assessment and a Wellbeing mobile application, to assist employees on their wellbeing journey.
• Additional Benefits: Mercyhealth employees have access to our internal and external employee assistance programs, employee-only discount packages, paid parental and caregiver leaves, on-demand pay, special payment programs for patient services, and financial education to help with retirement planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Hospitals
• Number of Employees: 5,001-10,000 employees