Marketing and Public Relations Specialist

Community Health Services•Prairie du Chien, WI

About The Position

Marketing and Public Relations Specialist is under the supervision of the Executive Director along with input from the Board of Trustees. The Specialist should possess experience in public communication methods and the promotion of a positive corporate image. In collaboration with the Executive Team, the Specialist has authority and responsibility to develop communication campaigns which support the strategic initiatives of the corporation including the Foundation.

Requirements

Bachelor's degree in Marketing, Business or other related field.
Experience in a public relations, marketing and communications.
Experience with Microsoft Office Suite and other related software.
Excellent verbal and written communication skills.

Responsibilities

Promote the mission of the organization.
Develop communication campaigns which support the goals of the corporation including the Foundation.
Collaborate with the Executive Leadership team to prepare and present communications which maintain a positive public image.
Write, review and/or distribute press releases and other public facing communications.
Develop social and on-line media, print media, direct mail and other multi-media communications promoting the corporation.
Respond to information requests from media contacts in collaboration with the Executive Team.
Serve as liaison between the corporation and the public while maintaining a positive public image for the corporation.
Develop and execute social media content strategies in a manner that promotes a positive image.
Compose draft communications for internal audiences in conjunction with Executive Team.
Develop, evaluate and compose marketing activities, strategies and policies.
Ensure marketing activities align with corporate goals.
Prepare for and attend public events representing the corporation.
Develop positive corporate branding messages.
Develop and maintain positive relationships with existing and potential clients.
Plan, develop and implement a marketing strategy for the acceptance of gifts and donations.
Prepare an annual budget for the marketing activities of the corporation in collaboration with the Finance Manager and Executive Team.
Monitor the budget monthly to ensure expenses are within budget.
Analyze results of marketing campaigns in relation to the goals of the campaign including financial results, admissions, etc.
Develops and promotes legacy fundraising, solicitation of gifts, and other fundraising efforts in close relationship with the Foundation.
Represents the organization as its primary liaison in its relationships with other health, city, county, state and general agencies.
Promote positive relationships and strong partnerships for the benefit of the organization and entities as well as residents, their families and the general public.
Work with legislators, regulatory agencies, and representatives of the industry to assure the legislative and regulatory policies promote the health of the community and do not place unmanageable encumbrances upon the programs and services of the corporation. Support state and national associations, testify before legislative and regulatory bodies and solicit Board and community support.
Works with management team, foundation and others to develop and promote family and community activities to promote relationships.
Maintains confidentiality of all information.
Fully understands all aspects of resident rights including the right to be free of restraints and free of abuse from staff, other residents and visitors.
Communicates and interacts effectively and tactfully with residents, visitors, families, peers and supervisors.