Public Relations Specialist

Shepherd Insurance LLC•Louisville, KY

About The Position

This is an ideal opportunity to work at a growing organization with a strong family culture. Shepherd Insurance is a privately-owned insurance agency that has delivered risk management solutions since 1977. With a wide variety of insurance and financial products, we are among the largest independent agencies in the country. As the Public Relations Specialist within the Shepherd family, you will develop and implement clear, persuasive copy for press releases, internal updates, newsletters and client materials. You will play a crucial role in the strategy of organizational messaging and implementation. In addition, you will assist with event communications, production and promotion as part of the internal marketing team.

Requirements

Familiar with a variety of computer software applications including Microsoft Office products (Word, Excel, Outlook, PowerPoint) and marketing software.
Ability to create and build relationships with team members.
Strong copywriting and editing skills for internal and external communications.
Experience with media relations and digital content creation.
Ability to create and build relationships with team members
Proficient in current marketing trends, best practices and ability to stay ahead of them.
Detail-oriented, collaborative, and customer-focused.
Education requirement: College degree preferred in Public Relations, Marketing, Communications or relevant field. High school diploma or equivalent (GED) is required.
Experience: At least two (2) to three (3) years’ experience in a similar position is desirable.

Responsibilities

Write and edit clear, persuasive copy for press releases, internal updates, newsletters, and client materials.
Assist with copywriting digital content for web, social media, and blogs to support branding positioning.
Develop messaging for business proposals and client acquisition.
Build and maintain media and stakeholder relationships.
Assist with award applications and promotions.
Plan, write and execute email campaigns for internal and external audiences.
Support internal communications and ensure consistency in messaging.
Assist with event communications, production and promotion.
Track and analyze communication campaign metrics.
Collaborate with cross-functional teams and external partners.
Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
Conduct market research to better understand customer needs, preferences, and behaviors.
Monitor industry trends to incorporate into overall marketing strategies through team collaboration.
Perform other related duties as assigned.