Marketing and Graphic Designer

City of Casper•City Hall - Casper, WY

1d•Onsite

About The Position

The City of Casper is seeking an experienced Marketing and Graphic Designer to help lead our visual storytelling, branding, and community engagement efforts. In this exciting role, you’ll play a key part in how we communicate with Casper’s citizens through print, web, and social media platforms. From campaign development to design execution, your work will help inform, engage, and inspire the community. The incumbent is responsible for the oversight of marketing, public information, and public engagement activities and the graphic design elements of these responsibilities for City of Casper with emphasis on developing public information for City of Casper Utility customers and utilizing all modes of media.

Requirements

High school diploma or equivalent (G.E.D.) required.
Minimum of three (3) years of professional experience in marketing, public engagement, and graphic design.
Knowledge of Marketing, public information, and community relations.
Knowledge of Graphic and visual design principles.
Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Lightroom)
Knowledge of Basic writing.
Knowledge of Website management, including front end development.
Knowledge of Social media, print, electronic, radio/television and other media used to distribute public information.
Knowledge of Photography and photo editing.
Knowledge of Confidentiality and pertinent privacy laws.
Knowledge of Customer service principles.
Knowledge of Public Information Act, its application, and compliance requirements.
Knowledge of Basic math.
Knowledge of Record keeping and file management principles.
Knowledge of Applicable Federal, State, and local laws, rules, regulations, codes, and/or statutes.
Knowledge of Modern office procedures, methods and use of technological equipment including database management.
Ability to Communicate effectively verbally and in writing.
Ability to Routinely demonstrate the City of Casper core values.
Ability to Apply graphic and visual design and marketing principles.
Ability to Learn and promote public utilities of the City of Casper.
Ability to Maintain confidentiality.
Ability to Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals.
Ability to Work on collaborative projects that include publications, print, web/electronic media, photography, video, and social media.
Ability to Organize information in an easily retrievable fashion.
Ability to Solve complex visual communication challenges.
Ability to Create presentations and speak in public.
Ability to Maintain a neat and professional appearance.
Ability to Follow written and verbal instructions and direction.
Ability to Operate modern office equipment, software, and operating systems/applications.
Ability to Follow all City safety rules and procedures and immediately report all accidents/incidents or unsafe conditions to a supervisor.
Ability to Establish and maintain effective working relationships with those contacted in the course of work.
Skill in Marketing and communication methods and strategies with all media types.
Skill in English grammar.
Skill in Graphic and visual design.
Skill in Utilizing programs in Adobe Creative Suite (InDesign, Illustrator, Photoshop, and Lightroom) to create graphic and visual design.
Skill in Website management, including front end development.
Skill in Social media, print, electronic, radio/television and other media management used to distribute public information.
Skill in Gathering information; preparing graphics and pictures for newsletters and publications online and print formats.
Skill in Dealing in a courteous, knowledgeable, and tactful manner with staff and general public.
Skill in Working on several projects or issues simultaneously.
Skill in Program and project management.
Skill in Public speaking.
Skill in Operating modern office equipment, software, and operating systems/applications.
Skill in Oral and written communication, sufficient to exchange and convey effective information and to receive work direction.

Nice To Haves

Public sector/local government experience is preferred.
Associate’s and/or Bachelor’s Degree in Marketing, Communications, Graphic Design, or a closely related field preferred, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job as listed below.
Possession of a valid Wyoming Driver’s License preferred.

Responsibilities

Design compelling graphics, publications, and visual materials that align with the City’s brand.
Support marketing, public information, and public engagement initiatives across departments.
Maintain and update City web content; assist with front-end development and digital presence.
Create and manage content for social media platforms and e-marketing campaigns.
Help coordinate public outreach efforts and community events.
Monitor design trends and engagement data to inform creative strategy.
Provides assistance and support for communication, marketing, public information, and public engagement projects, initiatives, and events as assigned.
Analyzes data, as well as performance metrics, to help shape marketing, public information, and public engagement strategies.
Assists with front-end development of the City’s website, creates new web content, and regularly performs website maintenance.
Collaborates with the Public Engagement staff and others to plan, develop, implement, and manage communication, marketing, public information, and public engagement initiatives.
Develops and maintains graphic and brand standards and assists in implementation and maintenance throughout the organization.
Creates concepts and provides graphic and visual design for flyers, posters, brochures, publications, annual reports, PowerPoint presentations, and similar print material, as well as digital format graphic design on the City’s website, social media, branding, and iconography, form design, and other special services as required.
Assists with the City’s social media presence including social strategy, content development, and audience interaction.
Coordinates assigned projects; identifies and reports progress to help keep the projects on track.
Monitors web trends, social media trends, and e-marketing best practices to recommend for implementation.
Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.
Performs other duties of a similar nature or level.