Part Time - Marketing and Events Specialist

Town of Clayton•Clayton, NC

3d•Onsite

About The Position

The Town of Clayton is seeking applicants for a Part Time - Marketing and Events Specialist for the Downtown Division, Community Development Department. The Town of Clayton employs more than 340 full-time staff in areas including police, fire, and electric utilities. The Town of Clayton also offers a range of PT positions including positions in Parks & Rec, Library, and Cultural Arts. The Town of Clayton is the fastest growing town in Johnston County, which is the fastest growing county in the State of North Carolina. The vision for the Town of Clayton includes a thriving town where growth contributes to the quality of life enjoyed by long-time residents and newcomers alike; easy access but with an atmosphere that feels smaller than it is; a system of parks and greenways that connect people and places; neighborhoods with a variety of quality living options; a town that offers opportunities for people to live, create, shop and eat; a bustling and historic downtown, and businesses that are successful, growing, and investing in the community.

Requirements

Considerable knowledge of marketing tactics, photography, and storytelling.
Knowledge of social media platforms and each of their functions.
General knowledge of Microsoft Office software applications.
General knowledge of grammar, punctuation, proofreading, editing, and layout.
Basic knowledge of the principles, methods, procedures, and strategies concerning a public information, communication and community relations program, and of policies, regulations, guidelines, and legal standards pertaining to the distribution of news and public information.
Knowledge of social media trends.
Ability to coordinate and disseminate information regarding programs and services to media, staff, and the community in an accurate and timely manner that increases understanding of Town's programs and activities.
Ability to work with relative independence and to exercise sound judgment in making decisions related to the release and communication of information with minimal supervision.
Ability to communicate effectively in conversations, public presentations, and written form.
Ability to establish and maintain effective working relationships with members of the press, elected and appointed officials, department heads, employees, and general public.
Ability to maintain confidentiality of information obtained during work operations.
Ability to write and communicate in a conversational and engaging style.
Ability to record and edit videos and photographs.
Possession of valid driver's license.
High School Diploma is required.
At least two years of experience in a visual communication-related position.
Applicants must be authorized to work for ANY employer in the U.S.
Applicants may be subject to a criminal background check.
Credit and motor checks are required for some administrative, finance and operational positions.
Applicants will be required to take and pass a Pre-Employment Drug and Alcohol screen once they are verbally given a conditional offer of employment.

Nice To Haves

Bachelor's Degree in Communications or related major field is preferred.
Depending on the position, the Town may consider an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation.

Responsibilities

Develops engaging marketing and communication materials that increase awareness of downtown programs, events, initiatives, and businesses.
Creates and manages digital and print content.
Maintains website and social media platforms.
Assists with the planning and execution of downtown events.
Supports outreach efforts to businesses, community partners, and the public.
Produces written and visual content, including graphics, photography, videos, and promotional materials.
Helps implement communication strategies that strengthen community engagement and enhance the visibility of the Downtown District.
Assist with the development of marketing campaigns, promotional ideas, and storytelling initiatives that highlight Downtown Clayton, its businesses, and events.
Research, write, and edit content including promotional materials, social media posts, website content, news releases, and other public-facing communications.
Coordinate content for Downtown social media channels and assist with implementing marketing strategies in alignment with Town policies and branding standards.
Create and produce marketing materials for print, web, and digital platforms, including graphics, photography, videos, and promotional collateral.
Work collaboratively with the Town’s Communication and Outreach Department to ensure consistency and quality across all messaging.
Attend Downtown Development Advisory Board meetings, Downtown committee meetings, events, and other assigned activities, including occasional evening and weekend commitments.
Assist with coordination and communication between Town departments, downtown businesses, non-profits, and community partners.
Support regular outreach to Downtown businesses, including gathering information, sharing updates, and promoting initiatives.
Assist with the planning, promotion, coordination, and execution of Downtown events and initiatives.
Perform related duties as required.